by John Saxby
Sun Herald March 5, 2000
Success stories like the Horton sisters
are what David
Wood hopes to hear from his clients in future.
Wood operates at the other end of the spectrum.
He's what's known as a life coach. "I help
people get clear about what they want," he
explains. "It could be organisational skills,
to de-stress or improve personal relationships.
I help them to get it by developing strategies and
providing them with the support and motivation to
He does this from a shaded hammock
in his backyard, which overlooks the Lane Cove River
on Sydney's north shore. He currently has 18 clients,
all of whom are professionals, and he counsels them
by phone for four 30-minute sessions a month. Clients
pay between $250 and $500 a month for his time and
work with him for an average of 12 months. "People
who have had life experiences and learnt from those
experiences make good personal coaches," says
Wood, a former actuary, management consultant and
soon-to-be graduate of CoachU - on on-line "university"
based in, where else, America. CoachU's website
claims there are an estimated 10,000 part-time and
full-time coaches worldwide and that the number
of people entering the field of personal and business
coaching has doubled in each of the past three years.
Wood estimates that there are between 400 and 500
life coaches working in Australia. So what advice
would he give to anyone wanting a hot job?
"A good thing to do would be
to interview people who already do that job,"
he says. "Why guess how to get there? Find
someone who's already go what you want, who's already
been through the learning curve and ask them how
they got there. Some people don't take the first
step because they don't know where the steps are.
The first step is to find the steps." Thanks,