This page is written for directors, managers or
staff who wish to bring coaching into their company.
to Introduce Corporate Coaching
Increase motivation: help staff
create powerful reasons for achieving bigger
goals at work
Create happier, more fulfilled
employees - leading to improved productivity
through reduced absenteeism
Increase staff retention.
Improve communication: coaching
is based on straight, clear communication. And
staff will often express concerns to a coach
where they may not be as open with a manager
with the power to fire them!
Demonstrate the company's commitment
to being employer of choice.
Demonstrate the company is
progressive and innovative in remuneration.
Coaching is not like many other professions;
people don't get to slide.
In the first session I make my expectations
clear: the client is on time for every call, and
does what they say they will before the next session
(or calls me to re-negotiate). If they don't take
the coaching seriously, and make it a priority in
their life, the coaching will be terminated. There's
nothing wrong with not taking it seriously, and
I don't get militant about it. However, accountability
is often key to making changes.
I conduct a mutual interview with prospective clients
to ensure we are a fit for each other.
Session are weekly, one on one, and
One to three specific goals are set
in the first session - to be achieved in a specific
time frame. The employee is normally coached for
three months, with an option to continue if all
parties agree. The company may leave the goals unrestricted,
or it is quite common to require one personal goal
and one business-related goal be set.
Sample business-related goals might
be: develop coaching skills, increase sales by X%;
build strong network within the company; develop
relationship with 10 new prospects; reorganize company's
internal communications; create a strong sense of
teamwork; develop strong career plan; how to enroll
and inspire people in ideas.
Sample personal goals might be: reduce
weight by 20 pounds; look, dress and feel great;
increase circle of friends and attend at least one
party per week; find a relationship; make partner
The coach and client "meet"
for a 25 minute virtual coaching session via telephone
- no traveling required. Additional coaching support
is provided via e-mail at no additional charge.
Face to face sessions are usually not required (I
haven't met most of my clients!), but are possible
in Sydney and New York. For other cities, I suggest
the first round of coaching be face to face, followed
by telephone sessions, or we do 100% via phone.
Sharing With Employees
Coaching works best when the employee
has an investment in the coaching producing
results. While most companies are happy to pay for
three months of coaching, I suggest that as a minimum,
the employee write a check for $50 per month. They
must VALUE the coaching for both the employee and
the company to benefit. If the company is wanting
to minimize costs, it is possible to increase each
month the percentage the employee is paying as they
realize the benefit of coaching. E.g. $50, $100,
$150, increasing to 50-75%.
Started at the Right Pace
Most companies are not used to coaching.
Therefore, most managers or CEO's wanting to introduce
or experiment with coaching wish to do so gradually,
obtaining buy-in from key people, and then the rest
of the company.
If you are interested in bringing
coaching into your company, I suggest you:
1) Experience a coaching session yourself
first - so you can get a feel for it and make sure
you're hiring a quality service that will have an
impact on your firm. This can be done via telephone
or face to face (Sydney and New York), and may be
requested by emailing me at
or calling me on (02) 9420 2660 (Australia), or
1866 COACH-00 (USA). See my Invitation
2) Choose a pilot group of 3-10 employees
to receive coaching. Ideally they will be senior
people within the firm (critical if the results
are to spread throughout the company, and to get
buy-in further down), and will volunteer for coaching.
Once you have clear results and buy-in from this
group, coaching may be extended to other groups.
3) You might also like to have me
come in and do a one hour group coaching session
for staff - either business hours or lunch time.
(Response to this has been excellent.) You can then
select the pilot group based on the feedback received.
Corporate Coaching is now achieving
great results in several Fortune 50 companies, and
is making it's way to Australia and the UK. You
can view the recent article in Fortune Magazine
by clicking here,
or Time Magazine by clicking here.
(Press the Back button on your browser to return
here). If you want to send this article to a colleague,
you may download a Word file (.doc) by "right
You may view corporate testimonials
from McCann-Erickson and the MRPIII Association
for individual and group coaching fees.
The most practical way for us to go
forward is usually a phone conversation. If we both
feel I can help your firm, we can set up a coaching
session for you or another staff member (or schedule
a lunch time group coaching session), and discuss
a possible pilot group suitable for coaching.
You may reach me on 07 5499 7455 (Australia).
You may view my biography by clicking
Testimonials from individuals achieving personal
goals may be viewed here.
A fax of further testimonials from
Corporate Coaching clients and Keynote speeches
may be requested by e-mailing: