The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.

Reach: How many possible buyers/clients/customers/prospects know about your product or service?

1. How many subscribers do you have for your E-mail (faxed or mailed) newsletter or broadcast bulletins? Depending on your business, this could be your most valuable asset.
2. How many sets of eyes see the articles you write? Being published, in print or at targeted websites, with your byline, contact information and brief bio may be the best way to expand your reach. This means you have many opportunities for marketing expansion by using specialized print publications, and industry/professional websites and e-zines.
3. How many people receive your mailings? Whether you send a simple marketing letter, an elaborate brochue, a postcard, a fax. Monitor and count the increasing size of your mailing list.
4. How many people attend your presentations, talks, speeches, TeleForums? How can you grow your numbers? Is it the right audience for your product or service?
5. How many people visit your website each day? Do you frequently refresh/update your website? Give visitors a reason to access your site, and reason to return, and measure the traffic. It’s easy to measure your visitor count.