Marcia Reynolds on Coaching Niches
The following is taken from David’s interview with Marcia Reynolds in 10 Super Coaches.
What are your coaching niche(s)? How did you discover this?
Technical corporations. It is important to build your practice on your past experiences, at least at first. Many of my clients are engineers, scientists and researchers since I speak their language (I spent 11 years working for technical organizations).
Emotional intelligence. It is also important to begin to define an area of expertise early on. I am passionate about researching and teaching the latest techniques in emotional intelligence. I also speak and write on the subject, which has helped me to become known as an expert in the field.
Government. I do a lot of work for local, state and national government agencies. This niche found me.
I also mentor coach new coaches, sharing my ups and downs to help them build their practices avoiding the mistakes I made.
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