Ginger Cockerham on Practice Building
The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.
What was most disheartening for you while building your practice?
Why give up a lucrative business before I am sure I can be a successful coach? Giving up a business that was successful but stressful and transitioning to coaching full time was a HUGE decision for me. If felt like jumping off a cliff and hoping the parachute would open. It was necessary to make that choice to have the time and commitment to coaching – but it was very scary.
One morning I got up and spent the entire day coaching – doing what I loved and being on my life mission and I realized that it was worth stepping through the fear. In addition, I have had fabulous senior mentor coaches in the 8 ½ years I have been coaching. It was with the support and encouragement of a coach who was ahead of me on the journey that gave me that courage – I was not stepping out alone.
The second block was the plateauing. In the first two years, I built my client base to 10 or 12 clients consistently but I could not get past that number. It was then I read the anonymous quote – “If you can do it yourself, it’s not a big enough dream” – so I started building and increasing my network so that referrals come regularly from clients, from networking groups, for alliances, from other coaches, etc.
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