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The Three R’s of Business Success #3: Relevance

Home Bonus MaterialsThe Three R’s of Business Success #3: Relevance

The Three R’s of Business Success #3: Relevance

Posted by David Wood |

The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.

Relevance: Have you targeted your message to your best customers, and is it clear how you serve them and meet their needs?

  1. Have you identified the niche or market segment that is most likely to buy your product or service? Does your message resonate with these people, and do you know them well?
  2. What are you an expert in? What is your specialty? Make sure your marketing materials clearly indicate what is unique about your offerings.
  3. Do you publish testimonials from your most satisfied clients or customers?
  4. Have you documented some client/customer success stories? Are they relevant to the market you are trying to reach?
  5. Do you have confidence in your own ability to serve your customer well, and can you articulate the specific benefits to a potential buyer? Confidence is key.

 

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Tags: BusinessJudy Feldmarketing

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About David Wood

For 20 years David has helped entrepreneurs around the globe to grow their results, by growing themselves. A former consulting actuary to Fortune 50 companies in New York, David quit corporate life to pursue his inner journey, which now deeply influences his work. A digital nomad, David is currently dancing salsa, paragliding, and coaching his rock star entrepreneur clients from Colombia. His specialty is doubling your productivity and profits, while halving your stress. If you become a highly authentic and inspirational leader in the process, well….that can’t be helped.

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