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Judy Feld on Finding Initial Clients

Posted by David Wood

The following is taken from David’s interview with Judy Feld in 10 Super Coaches.

What top three methods, in order, did you use to get your clients in the first two years?

Three main methods, all virtual (not in-person):

My first five clients came from a marketing letter to everyone in my rolodex/database. It was small then, only 120 people. It asked for referrals; it did not invite the recipient to be coaches. I only had to send this letter out once.

E-newsletter – essential. I launched mine in 1996, and have been publishing it continuously since then. It keeps connection, establishes trust, and works hand-in-hand with my website. Provides a “call to action”.

Website- essential. And rare in 1995. I think I was one of the first 10 coaches to have a website. It becomes your “virtual place of business” and allows people all over the world to connect at any time. Provides a “call to action”.

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Robert Cornish on Charging Clients

Posted by David Wood

The following is taken from David’s interview with Robert Cornish in 10 Super Coaches.

What advice would you give coaches about charging clients?

Ultimately charge them what you feel good about receiving, charging more ore less than that will hamper how you are serving them in your coaching. (You will likely have very little success in attracting clients who will pay more than what you are comfortable receiving anyway).

How did you deal with the coaching/charging friends issue?

I coached a couple friends when I was in the certification process, I charged them a nominal fee or traded services. Otherwise I avoid coaching friends, because unless you are able to absolutely distinguish the line between the two both relationships are compromised. It takes a lot more effort to do that.

Do you recommend offering free coaching?

Not as a rule, free coaching isn’t generally valued by the client because they are putting zero energy and commitment to it. I do offer pro-bono coaching under special circumstances like 9/11 or other economic/personal tragedies.

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Create Your Sales Material

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

The simplest thing you can start with is a ‘bio’ or Biography. A simple Word or PDF document that you can hand, fax, mail, or e-mail to a speaker-seeker. Work out what will give you credibility when creating your bio.  Include the topic of your talk and the key benefits to your audience — and a good headshot. If you have done other talks, list the groups and the topics.

You can start to expand this until you have quite a comprehensive promotional package.  You may include articles that have been written by the speaker or about the speaker (i.e., media mentions), a couple of testimonial letters, and ultimately a short video.  Many groups will request testimonials, even the ones that are not paying.

And of course — list your web site, which may eventually include several dynamic pics of you speaking, audio clips, and ultimately streaming video.

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Get Paid for Who You Are

Posted by David Wood

The following is an excerpt from the book Get Paid For Who You Are.

When a baby elephant is born in a circus, they tie its leg to a stake with a strong chain. over time, they gradually reduce the thickness of the chain until a full-grown elephant is “held” by a flimsy piece of rope. The elephant is tied to a stake because it believes it is. What do you believe?

You could say a lifestyle of complete freedom, contribution and abundance isn’t possible for you, or you can test the strength of your rope.

With your permission, i’ll show you how to create a lifestyle of contribution and creativity, with financial and location freedom. Inside this book you will learn the five-step process that i used to create this lifestyle, impacting over 100,000 people and funding my travels and adventures, through an automated helping-the-world business. You’ll learn the same process that is now helping thousands of people to ditch their nine to five jobs and create the lifestyle they dream of — even if they’re non-technical or time-scarce.

i’ll show you how to get paid for what you know and love.

i’ll show you… how to get paid… for who you are.

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Top Ten Tips to Setting and Achieving Goals That Make a Difference

Posted by David Wood

The following is an excerpt from Top Coaching Techniques.

1.      Pick a goal that excites you – not something you think you SHOULD have.

2.      Would you choose this if you only had 12 months to live? Reassess your priorities.

3.      Make it real by being specific: by when will you have it? How many, what colour? How will you feel?

4.      Will this goal fulfil you, or just be another thing to have? Is it thing related, or people related? Spiritual? Something which expresses who you really are?

5.      What are the key milestones to achieve along the way. Again, be specific.

6.      Work out how to make it fun – be creative. e.g. a picture of the dream body you will become on your wall.

7.      Broadcast it. Commit to this by telling three key people you will do this, announcing it via email, and putting a display up on your wall. (If you’re concerned about failure or how you’ll look, work with a coach).

8.      Don’t play Lone Ranger. Write your list of what who and what you have access to which could help you.

9.      Write your list of what needs to be done to achieve the first milestone.

10.    Put your support structures in place to help you achieve this (e.g. a buddy doing the same thing, a coach, diarised action steps at specific times)

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The Spirit of Coaching

Posted by David Wood

The following is an excerpt from David’s speech regarding FirstFiftyClients.com.

I got an email last week from a woman in London and this was – I get about a hundred emails a day – the most amazing email I’ve ever received in my life. It started off by saying “Dear David, in April of 2000 you sat next to my husband on a plane”. She went on “You may not remember so here’s some details and here’s a photo.” So I brought up the photo, and I called my partner Bronwyn in and I said “Read this – you know, this is amazing, I think I remember this guy, I met him on a plane. It was a lot of fun.”

The email went on to say that this woman had had a really big life experience and now she wanted to contribute to the world, and she wondered if my training school could help her to make that contribution. The next line said “My husband Simon was hosting a conference at the World Trade Center in the Windows of the World Restaurant on September 11th 2001 and his body was never recovered.” She then went on to say she was seven months pregnant at the time and two months later she gave birth to their son. So firstly we were happily reading the email and then we got to this, and what amazed me – after I’d grieved for this guy whom I’d only met for five hours – was, this woman is extraordinary. What she wants to do with her experience is help people around the world move through grief using coaching.

Now we all know that grief is a therapy issue, normally, but she found that coaching helped her to take control of her life and to work out what she wanted, and that’s what moved her. So she’s got a charity set up, she’s got trustees and that’s what she wants to do for the planet. So what I got present to, although I don’t even want to give it a name, (and there are so many words we can give it, – you’ve heard of ‘the spirit of coaching’ and so on) is that the good stuff in coaching is really about people wanting to make an impact on the planet. Yes, no? – are you a bit stunned? I was.

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Copyright 2018 David Wood.

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