Judy Feld on Finding Initial Clients
The following is taken from David’s interview with Judy Feld in 10 Super Coaches.
What top three methods, in order, did you use to get your clients in the first two years?
Three main methods, all virtual (not in-person):
My first five clients came from a marketing letter to everyone in my rolodex/database. It was small then, only 120 people. It asked for referrals; it did not invite the recipient to be coaches. I only had to send this letter out once.
E-newsletter – essential. I launched mine in 1996, and have been publishing it continuously since then. It keeps connection, establishes trust, and works hand-in-hand with my website. Provides a “call to action”.
Website- essential. And rare in 1995. I think I was one of the first 10 coaches to have a website. It becomes your “virtual place of business” and allows people all over the world to connect at any time. Provides a “call to action”.
Tags: interview, Judy Feld, new clients, Super Coaches
