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Who Does Your Brand Speak To?

Posted by David Wood

The following is a transcription taken from Explode Your Practice.

David: So what does this brand really convey to people. Like when I see the NIKE ™ symbol I think of health, and exercise and action. So what do you want people to feel when they see your brand.

That’s an excellent question and I don’t have an answer to that. So looking at the key messages would definitely move me further along there.

David: OK great. Well I will suggest just a couple of things that are coming to my mind now and maybe you can extend on that for homework. One thing I thought of was romance. Because particularly, my feeling is that women are going to buy this more than men.

OK.

David: Women care more about their relationship. That’s their focus. It’s like not much is more important than their relationship. Whereas men can be more career-driven, like that. So if you work out that a large part of your target market is going to be women. Then perhaps romance could be one of the key messages. Another one that I got was security.

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Feel Complete Before Looking For A Relationship

Posted by David Wood

The following is an excerpt of David’s interview in Top Coaching Techniques.

David:         Well I know you are, Ingrid, but there’s some people out there who may feel a little less than perfect. Now here’s the thing. Often, when we look for a relationship, and I include myself in this, often when we look, we’re looking because we don’t feel whole and complete on our own. We’re not happy and we feel lonely, and therefore we want a relationship to feel connected. Okay? That’s very common.

Ingrid:        All right, so what you’re saying then is that we have to feel whole before we start looking?

David:         You don’t have to, but it helps. It helps so much. What I would say is you want to be enjoying your life, and that is your number one priority. Actually, it’s your number one priority on the planet, we could say. You must be enjoying your life. So if you’re really desperate for a relationship – and there’s nothing wrong with that; many times I’ve been very desperate to have some company or have someone in a relationship – what you want to look at is whether you’re enjoying your life. If you’re not – which is very likely if you’re desperate for a relationship – you want to look at what you could do to your life to have it be more fun for you. Then, the irony is, if you spend a couple of months on this and you go and get your house looking the way you want it to look, you get your clothes looking the way you want them to look, you go to the gym – if that’s bugging you; only if it’s bugging you – and you really start enjoying your life – maybe buying that guitar and taking some lessons, and going out to that club you want to go at – you are going to be so much more attractive to everybody.

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Keeping Track of Your Clients

Posted by David Wood

The following is a transcription taken from Explode Your Practice.

So you’re going to need some kind of summary.

So your homework exercise, what I invite you to do, is write down the key things that you would like to be able to reference for a person. Any key information about them, anything that will help with your coaching.

One thing I write down is strategies next to the goal. They may have a goal on relationship so I write the strategy next to the goal and I don’t want to have to keep coming up with new strategies every week. Ok are you going to clean up your life? Ok that is a strategy. Are you going to go out and meet as many people as you can? That’s a strategy and that way you can hold them accountable to having some consistency.  That will let you have follow through in your coaching rather then week-by-week whatever happens.

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Coaching Insecurities

Posted by David Wood

The following is a transcription taken from Explode Your Practice.

And I understand the on the job quality of this, the on the job training but that is one of my security issues like the education.

David: And yeah I know why, so why don’t we talk about in our next session. One of the things we could talk about training. Because the way I see my job is, in this program the coach start program, is to set you up with a business structure and the confidence you need to coach without going into lectures and training. So definitely we will go through the checklist and get you to list fallback questions and in fact why don’t you do that for homework.

So you want me to come up with some possibilities?

David: Come up with 10 questions you could ask that might move somebody forward, have them look forward and create something.

Ok

David: Which, by the way, doesn’t require any knowledge on your part?

Because that I manage very well as a teacher I do that.

David: Does that lift your self-confidence?

David: Excellent! So, list 10 fall back questions. You’re going to feel insecure as a coach for at least 6 months.

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Relationship Outcomes

Posted by David Wood

The following is an excerpt of one of David’s coaching sessions in Top Coaching Techniques.

Client:         Well that’s it. I mean, that would be a hard question for me to actually go over there now, because –

David:         But I’m wondering if you want that.

Client:         Exactly. I mean, she wanted me to keep traveling with her, and I didn’t want to because I’ve done enough traveling, and I still don’t want to do that. So yeah, I don’t think I’d even make that.

David:         Yeah, so it was interesting how I picked it up, the way you said it. You said to her, ‘I’m not going to go and do it because you don’t want that,’ but really you’re not going to come and do it because you don’t want that.

Client:         No. Exactly.

David:         That’s a very different place to come from. ‘This doesn’t support me, and it doesn’t support you, so it’s just really clear,’ rather than, ‘If you wanted me to, I’d be over there,’ which is sneaky, isn’t it?

Client:         I guess I’m always trying to protect myself from getting sort of hurt, or giving away too much. I don’t want to seem like I’m this pathetic, slobbering thing that’s baying for her, which I almost have been. I think she lost respect for me when I was like that.

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Test Your Brand

Posted by David Wood

The following is a transcription taken from Explode Your Practice.

You’ll want to get a graphic designer to come up with and work with you to come up with some of those images. Whip up some logos. That kind of thing. But, then test it. Get people who are your perfect market. The kinds of people who you would love to come to you and hire you. And who can afford you, of course. And run it past them. Run past three or four different logos and ask them which coach would you hire or if you saw this on the web or in a magazine which one would you want to call. And ask them how it makes them feel, what kind of sense they get from the company from looking at it and see if they can find the key messages. See if it is coming through and if it does, you’re set. Your home and hosed as we say in Australia.

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Copyright 2018 David Wood.

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