MM #71: How to Get Noticed by the Media

1. Announcements/Offers

What are they Saying about ‘Explode Your Practice™’?

“I have already listened to at least 6 hours and my ability to open my practice has been accelerated by at least 3-6 months. Hearing David’s real life advice to coaches has made a huge difference for me.

This will take months off my learning curve. I won’t have to go through the frustrating trial and error process which costs time, money and clients! Thank you, David!”

Jeannie Crowell
Oregon, USA
jcrowell @

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Would you like to see another one? If so, post it at the same place, here.

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(Click on the links in the table with Introduction to Core Dynamics Coaching)

The Core Dynamics Coach Training Certification Program is an unprecedented combination of the power of Core Dynamics with the precision of the International Coach Federation Core Competencies.

Due to the demand of SolutionBox subscribers, three new start dates are available for this one-of-a-kind program. Listen to an introduction and demonstration, and sign up today:

2. FEATURE: How to Get Noticed by the Media

One of the best ways to ensure you’re in demand as a coach is to become known as an authority in the field. And the quickest way to get that sort of visibility is to get media coverage.

An interview on television, radio or in the newspaper is sure to command attention while giving you instant credibility in the eyes of potential clients.

“Great,” you’re saying. “So, how do I get the media to notice me?” We’ll get to that….

First, we want to make the prospect of interviewing you as easy and attractive as possible. If you are accessible, interesting, and already have key background information handy, journalists are going to be much more likely to follow through with an article.

So let’s start by gathering some basic information about you. This is what you can use to create your media kit – or even better – your online Media Room.

Give journalists something to work with, and a reason to put your story on paper or over the airwaves.

(At the end, I’ll show you my Media Room so you have an example to go from.)

Step 1: Gather your information


First, write your biography. (No, not an entire book.) Start with the basics: a few paragraphs about who you are and what you do.

Then think of several interesting tidbits that might make you stand out. They don’t necessarily have to be related to your coaching. The fact that you are an expert weaver, have tried bungee-jumping, teach ballroom dance or build robots in your spare time could be the very thing that sets you apart.

Articles and Media Appearances

If you’ve already been featured in any articles or made any broadcast appearances, gather up those resources as well. You can reproduce articles (with permission) on your website or printed packet.

List your appearances, or – better yet – convert your audio or video to a web-friendly format.


Come up with some basic questions and answers about coaching – FAQ, so to speak. Journalists who are unfamiliar with coaching will find it helpful to know that, no, it’s not therapy … and yes, everyone can use a coach.


Include a few well-chosen testimonials. (You should already be in the practice of asking your clients to provide a few kind words for you to use in your promotional materials.)


Finally, if you don’t have current head shot photos, now’s the time to get it done. The key word here is “current” – you might love the photo you had taken in 1996, but does it reflect who you are right now, in 2006? If you’ve got beautiful silvery hair (or none at all ;) ), don’t let it come as a surprise to the people who will be lighting you during your television debut.

The beauty of the web, in particular, is that you don’t have to choose just one photo – you can post a variety of your best shots for the media’s use. Include a few candid-style photos as well. Imagine how much easier it is for a journalist to publish your story when they have the option of using an existing photo.

If you’re creating an online media room, be sure to link to high-resolution photos (300 dpi) from your gallery page. Web resolution graphics look terrible when printed.

Step 2: Edit and organize

Enlist someone – a friend, a colleague, your mentor coach – to take a look at what you’ve gathered. Is anything missing? Do you need to streamline anything?

Work with your web (or print) designer to present your information in a user-friendly format.

Remember, bullet points are your friends; they keep things easy to scan for busy journalists.

At the very least, you want to provide your bio, testimonials, FAQ and your gallery of photos.

Then, your clip file (previous articles and appearances) – and don’t despair if you don’t have one; you will soon!

If you want to go the extra mile, add a page of possible story angles and ideas. Are you the bungee-jumper we talked about earlier? How about “Extreme Coaching for the Most Extreme Sport: Life!”

If you’re more of a homebody, you could offer to talk about the Zen of domestic tasks. Get the idea?

Finally, make sure that your contact information is accurate and easy to find. If you provide an email address only, be sure that it’s one you actually use.

Step 3: Get the word out

Your Media Room or package is ready for prime time. Now you need to get people to notice. (I told you we’d get there!)

Put together a short letter of introduction and email your local media outlets. Include a link to your media room.

Offer to do a demo coaching session. (Remember that journalists may not be able to accept a ‘free’ session that has been given a dollar value, but would be allowed to participate in a demonstration.)

Keep in contact with your media contacts by sending press releases, lead ideas, and always get back to them right away.


Need ideas? Take a look at my own Media Room at:


  1. Pick one area to focus on this week. Write your biography, schedule your photo shoot, gather your testimonials, etc.
  2. Post at the blog what you plan to do by when for accountability.
  3. We’d love to see your finished media room when it’s ready, so you can post that at the blog as well.


P.S. Got a comment on this article? Add it to the BLOG

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4 Responses to “MM #71: How to Get Noticed by the Media”

  1. Clare Says:

    Hi David,
    Thank you for this topic in your newsletter.

    I’ve been getting busy, doing my media area, and have made good progress. It’s not finished yet, but here’s what I’ve done so far:

    Veg Box Recipes: Media Area

    Thanks for inspiring me!

    Clare Jaques

  2. Robin Gifford Says:

    Oh my. It’s time for accountability! And my first post. ;-)

    I left my job last April. Did nothing but read and journal through the summer…oh, and hang out with my 11 and 13 year olds! Very good for the soul.

    Now I am busy launching my personal branding and business etiquette business. The toughest part for me is narrowing the focus. So, in the next two weeks I will:

    1) Narrow my focus.

    2) Meet with my designer and get my logo finished!

    3) Meet with my web designer and send first copy to him.

    4) Write the copy for my first five pages of my website.

    5) Attend a local networking group meeting.

    6) Set an appointment to get my headshot taken.

    7) Submit two posts to my temporary blog.

    8) Write my new business press release.

    9) Write “holiday tips” and send to the media.

    10) Spend time in Bible Study each morning.

    11) Begin to move 10 minutes each day.

    12) Give a time-consuming commitment up.

    I’m stopping here. Best to start with baby steps!

    Thanks for the challenge.

    I’ll let you know how I’ve done.


  3. Pam Says:

    Hi Everyone,
    I’ve gotten the office, designed the first brochure, begun my web site, started my list of articles, have messages in to schedule my head shots, found the women’s networking group, made a number of blog entries on different sites that I’m getting the business up, and have been working up my elevator talk. I love the idea of a media kit, and can hardly wait to get it together! Thank you for the motivation! –Pam

  4. Best Jobs To Meet Women Says:

    I am so grateful for your blog.Thanks Again. Will read on…

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