Marcia Reynolds on Finding Initial Clients
The following is taken from David’s interview with Marcia Reynolds in 10 Super Coaches.
What top three methods, in order, did you use to get your clients in the first 2 years?
Public speaking: I worked hard to develop my skills and this part of my business so I would be hired as a keynot speaker for big conferences. This helps me to attract many possible clients at once. I have worked with speaking coaches, attended acting workshops, joined the National Speakers Association (where I get to see great speakers and learn marketing techniques) and began speaking everywhere I could to practice. I now coach people in public speaking as I think it is vital to success in most businesses.
Writing: I write articles, audio programs and books. People read or hear my ideas and contact me. Some of my products are in bookstores. Others are self-published. I sell them on the Internet and at my seminars and speeches. I give books away to potential clients…this works better than a brochure. My book is only 60 pages…a quick read that teaches as well as tells people about my outlook on personal and professional development.
Publicity: I learned how to attract reporters through emails pitches and press releases. This is how I received my first client that was not a referral from a friend.