Ginger Cockerham on Finding Initial Clients
The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.
What top three methods, in order, did you use to get your clients in the first two years?
Referral Engine – I chose a niche of people who are generous, and let them be my advocates! My clients in the financial services industry are dependent on referrals to grow their own businesses, so they refer naturally, regularly and generously.
Media and Presentations – I love to write so I wrote a monthly column in Today’s Dallas Woman for two years with coaching themes. I presented and coached during those presentations to organizations, financial services companies, study groups for financial reps.
Networking – I became active in the coaching community and volunteered and took leadership roles, I gave back to my clients and community, I shared and received from many, many other coaches, I formed a networking group with other professionals and helped grow their businesses while they helped me grow mine.
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