Leza Danly on Discovering Your Niche
The following is taken from David’s interview with Leza Danly in 10 Super Coaches.
What are your coaching niche(s)? How did you discover this?
In the beginning, I had a niche of actors and entertainment people just because they were the people I knew. I loved helping actors make successful careers for themselves. It had been my favorite part of being an agent.
Now my niche is defined not by profession, but by personal depth. I only work with people who know they are on a spiritual journey of embracing responsibility and magic, people who want to become skilled at transforming reality magically and powerfully.
How would you suggest coaches find their niche?
Look to your passions. What do you love? Who do you like to talk to? Who would you most want to support? It might be a particular group, like mothers or prisoners or artists, but I find that niches defined around BEING issues are more powerful than defining it by what one DOES.