The following is taken from David’s interview with Robert Cornish in 10 Super Coaches.

What advice would you give coaches about charging clients?

Ultimately charge them what you feel good about receiving, charging more ore less than that will hamper how you are serving them in your coaching. (You will likely have very little success in attracting clients who will pay more than what you are comfortable receiving anyway).

How did you deal with the coaching/charging friends issue?

I coached a couple friends when I was in the certification process, I charged them a nominal fee or traded services. Otherwise I avoid coaching friends, because unless you are able to absolutely distinguish the line between the two both relationships are compromised. It takes a lot more effort to do that.

Do you recommend offering free coaching?

Not as a rule, free coaching isn’t generally valued by the client because they are putting zero energy and commitment to it. I do offer pro-bono coaching under special circumstances like 9/11 or other economic/personal tragedies.