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Free Traffic to Your Website

Posted by David Wood

1) Narrow your key words

Say you live in Maryland; instead of “financial planner,” which has SO MUCH competition, focus on “financial planner Maryland”, “financial goals Maryland”, or “pension plan specialist”. You’ll have better luck.

2) File names

Have key words in your web page file names: e.g. call your page financialplanning.htm

3) Key word frequency

Have your key words make up about 5% of words on the page.

4) Hyperlinks

Have your key words in the hyperlinks (the text that’s clickable) on your page

5) Alt Tags

These are in your html code and provide a description on your pictures for browsers that don’t show pictures. Yep – you guessed it – keywords in here too.

6) Reciprocal Links

Have DOZENS of web sites linking to your site. (I’ve only got about 100 linking to one of my main sites, and it’s currently #3 on Google for my major key word). Even better, when they link to you, have them put your keywords,e.g., “financial planner” IN the text of the link!

7) Focus mainly on Google and Yahoo

Get listed there, and the rest of the engines will eventually follow.

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Top Ten Steps To Peace

Posted by David Wood

The following is an excerpt from Top Coaching Techniques.

1.     Tidy your room (and for a bonus – the apartment/house! Consider getting help doing it.)

2.     Get/understand that anything you do above securing food, shelter and clothing, is all entertainment. (You’ve made it dramatic!)

3.     Arrive 15 minutes early to all appointments (including those with yourself).

4.     Stick to the speed limit (drive with peace…let others overtake you)

5.     Schedule BLANK TIME in the day – 1-2 hours where nothing can be scheduled. When it comes, you can use it to walk on the beach, work, make love……. It doesn’t matter.

6.     Lower the Bar – Examine what you THINK you need to do this week, and then think again.

7.     Drop something. There are 1-3 things you’re about to do this week, which do not support you having peace in your life (or maybe anything good!). TV? Obligation? Draining person? (Oops – can I say that?)

8.     Identify what your needs really are, and get them met. (This is easiest using a coach with experience in this area)

9.     Handle a drain i.e. something you’re putting up with.

10.    Schedule at least two hours per week for YOU. Time where you get to reflect, think, walk, paint, write, and quieten the mind.

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Laura Berman Fortgang’s Model of Coaching

Posted by David Wood

The following is an excerpt from Top Coaching Techniques.

David: Okay. So, I know a really nice model of coaching – I heard this from Laura Berman Fortgang at the ICF conference, and I really like it. Her model that she is using is very simple, and that is to begin each question with the word ‘what’.

So don’t ask them ‘why’. Never ask clients, ‘Why do you want to do that?’ or ‘Why do you feel like that?’ Just ask them ‘what’. You can ask them ‘how’, but again, try to start with what. It was really funny when we did the exercise, we had someone tell us about a problem, and we had to say ‘what’. Like, ‘Okay, what’s the solution?’ and they’d say, ‘Oh, I don’t know. I probably need to lose some weight.’ Then I’d say something like, ‘What’s the first step?’ and they’d say, ‘Oh, I probably should go to go to the gym.’ and I’d say, ‘What are you going to do at the gym?’ It was really amazing how it just focused them in, even if they didn’t know the answer. In five ‘what’ questions, they had it.

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Coaching Tips and Hints

Posted by David Wood

The following is an excerpt from Top Coaching Techniques.

  •  Learn to trust your intuition
  •  If someone is stuck figuring out what they love, ask them “what do you hate?”
  •  Remember your mission as a coach: to discover or create who your clients really are.
  •  Make a list of 10 to 15 powerful fallback questions to help if you ever get stuck in a session. Here’s a couple to get you started:
  1. How could I best help you with that?
  2. If you were the coach right now, what coaching would you give yourself on this?
  3. What’s something that you could do to move forward on this goal?
  •  Convert more prospects by helping them to clearly see the gap between where they are and what they want. Then get them excited about achieving what they want.
  •  Exceed the expectations of your clients. Give them more value than they pay you in money.
  •  Stay educated. Never stop learning about your specialized field. Become an expert.
  •  To help draw out a client ask them about different areas of their life. Go through the standard areas (relationships, finances, health, and career) and ask them to score each one out of ten. This will help you find out where to start with the client.
  •  Dealing with resistance: Start with building awareness of the resistance. Set targets you can actually achieve. Try double padding. You set the target for each day; estimate how long each will take and double the time. Another thing is to set spaces in your day, like an hour space in the afternoon.

 

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Future vs Past

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

People love their stories!  They love their past, reasons, and complexities, perhaps because they validate who they think they are.

As a coach, I’m not interested in 90% of the past.  I don’t want to know why you spent 5 years in an unhappy marriage or the list of complaints you have about your boss.  I’m more interested in what you want, and – what you’re going to do about it.  It’s a conversation about the future, rather than the past.  Many people can describe exactly what they do not like about their lives.  However, when asked how they would like the situation to look, more energy is required.  Our job is to have them look in that direction.

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Choosing a Mentor Coach

Posted by David Wood

 The following is an excerpt from the CoachStart Manual.

Most coaches are willing to answer some of your questions, and even do a free trial session before you sign on.  Some good questions to ask are:

  •  How long have you been coaching?
  •  What training have you had?
  •  How many coaches have you mentored or are you currently mentoring?
  •  What kind of results have you had?
  •  Can you provide email addresses of a couple of coaches you’ve worked with?
  •  What is the most important thing you will provide to help me build a successful coaching practice?

Lastly, you want to feel comfortable with this person.  Interviewing, trialing or studying up on one to three coaches should be sufficient.  They no longer have to be in your country – just make sure if they’re overseas that they are willing to cover the cost of phone calls or factor this into your monthly fee.

If you’re concerned about the investment, consider what your return on that monthly investment might be.  In most cases, you only need two to three paying clients to cover the cost of your mentor coach.  And if your coach can’t help you increase your client list by MORE than two to three, something’s missing! Also consider the cost of NOT hiring a coach.

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Copyright 2018 David Wood.

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