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David Wood with Advice for New Coaches

Posted by David Wood

What do you think new coaches need to be reminded of? 

New coaches starting out may forget that once they’ve done fifty sessions, they’re going to be a lot more confident. And once they’ve got ten clients and they’ve got several testimonials under their belt and some really grateful clients, your confidence does increase a lot.

The other thing that I think helps is realizing that you don’t have to be a guru. You really don’t have to be any kind of incredible mystic that has the answers to everything, you’re simply there for support and to coach them as best you know how. It’s up to the client what they do with that.

That’s a major, major shift and all coaches go through it, or need to go through it, at some point.

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Philip Cohen on Finding Initial Clients

Posted by David Wood

The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.

What method did you find most effective in getting your initial clients, and what advice would you give to coaches trying this method?

Use your database. However, one important lesson I had to learn was to not prejudge the people I contacted. People who I thought couldn’t afford coaching, found a way to pay for it. “Ask and ye shall receive.” If you don’t ask, you have said “no” for the other person.

Did you coach your friends and colleagues? If so, what invitation did you use that worked best and felt good for you?

I had no problem coaching colleagues. However, I made a distinction between friends and acquaintances. I don’t like coaching friends because it’s too easy to have the relationships blend into one. I didn’t want to take the chance of losing both a client and a friend. My current coach is a close friend, however, we’ve both been coaching for a lot of years and know how to set up the relationship so there’s no problem.

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Anna Dargitz on Training and Qualifications

Posted by David Wood

The following is taken from David’s interview with Anna Dargitz in 10 Super Coaches.

What training, experience and qualifications did you have when you started coaching?

The most important qualifications to coach masterfully are self-awareness and advanced communicating skills. There are many ways to obtain them. I chose transpersonal/spiritual psychology training, world myth and religion and family life. I obtained a PhD in clinical psychology. I worked in mental hospitals, outward-bound programs, Jungian psychology training schools and private practice. I was an executive director of a non-profit educational institution, a wife and a mom. Life teaches self-awareness and communicating skills to the ready learner in all kinds of environments.

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Speaking at Events – Constructing Your Offer

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

What can you offer the speaker-seeker?  (e.g., free talk, talk with a money back guarantee, talk in exchange for a testimonial, workshop, keynote for conferences?)  Most talks in the beginning are free to service groups, associations and such.

Also offer to supply an article or a series of articles, for the organisation or company newsletter.  What a great way to consistently get in front of an audience — and for free!  It also gives the audience a chance to warm up to you before you speak to them.

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David Wood on Discovering Your Niche

Posted by David Wood

The following is taken from David’s interview in 10 Super Coaches.

How would you suggest coaches find their niche?

I think there are two ways that you can do it. Firstly I would say – relax. If you don’t find your niche straight away it doesn’t matter. You can coach everybody and anybody for a couple of years and just see how it goes.

Secondly, you can work with a mentor coach, which is a great thing to do. I’ve worked with somewhere between eighty and a hundred coaches and one of the main things we do first is look at who would they like to coach, and what they would like to coach that person on.

Now once you choose your niche, it doesn’t mean that’s the only group you have to work with, but you can focus your website and your business cards and your business name on that niche and still coach other people who might be attracted to you.

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The A Type Person

Posted by David Wood

The following is an excerpt of an actual transaction between David and a client in Top Coaching Techniques.

Client:         My partner says, ‘How’s he going to change all these A type people to something different?’

David:         What is an A type person?

Client:         They never sit still; never stop thinking.

David:         And who is she referring to?

Client:         Me.

David:         Oh, and how am I going to change an A type person?

Client:         Yeah. How’s anyone going to change me, calm me down or whatever?

David:         We will see this week. What it takes ultimately for everyone is the awareness of it. It’s not like someone just telling you. It can take from a day to ten years depending on where you are at this stage. But we can start with building your awareness. If you resist it, that’s okay. Notice it every step of the way. Here are a couple of ways to achieve this – set targets you can actually achieve. One of them is called double padding. You set the target for each day; estimate how long each will take and double the time. Say it’s going to take 7 hours, so you double pad it saying it’s going to take 14 hours. You know the funny thing is it really does take 14 hours – you are just telling your brain you are double padding. Another thing is to set spaces in your day, like an hour space in the afternoon. It’s a good way to do the experiment if you are willing to go for it. You’re paying for this, so you might as well use it.

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Copyright 2018 David Wood.

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