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Sample Letter to Send to Possible Newsletter Subscribers

Posted by David Wood

The following is taken from Get Paid University.

Hey [insert name],

I just created this awesome free download that will help you to [insert benefit]. It’s to celebrate the launch of my new newsletter, with free tips on how to [insert benefits]. I think you’ll get a lot out of the newsletter too.

Keep a look out for the free download in the next couple of days. I’ll give you one issue of the newslet- ter, and leave the choice of whether to subscribe up to you.

Would you help me reach the people who could use this?

I’d appreciate you thinking of the people in your life who want [insert target market’s desire], and forwarding it to them when you get it. Would you?

[Signature]
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What is Coaching?

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

“Coaching involves holding out a possibility in front of others while coaching them to move to the next level with relentless compassion.” (Hargrove, 2000)

“Coaching people to unleash their aspirations, move beyond what they already think and know, and maximise their results is one of the highest aspirations of what it is to be a human.” (Hargrove, 2000)

“There seems to be more to this whole living thing than meets the eye” (Anonymous)

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Why Have a Newsletter?

Posted by David Wood

The following is taken from Get Paid University.

Now, why do we have a newsletter? Billy Mae is saying that Bryan is a mentor of his. Right on, Billy. So why have a newsletter? I was asked to speak at Harv Eker’s Never Work Again conference. He’s the one who wrote a book called The Millionaire Mindset and I initially said no. I mean, yeah, why would I want to go and speak at there for? They said, “We want you to speak about newsletters. We understand you have one.” I was like, “Yeah? Who doesn’t?” But I realized that newsletters were the fundamental lynchpin of my business, like everythingrevolved around that because I kept giving away free information in the terms of valuable articles and building a relationship with people. I built my newsletter for three years before I had a product. Now fortunately, you guys have got me so you’re not going to wait that long. But I didn’t know any better and I just built it for three years and I was trying to sell my coaching and then when I did release a product, I can’t remember the exact amount – I think it was somewhere around $3,000 to $5,000 I brought in which was amazing to me for my first product launch.

 

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Ginger Cockerham on Practice Building

Posted by David Wood

The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.

What was most disheartening for you while building your practice?

Why give up a lucrative business before I am sure I can be a successful coach? Giving up a business that was successful but stressful and transitioning to coaching full time was a HUGE decision for me. If felt like jumping off a cliff and hoping the parachute would open. It was necessary to make that choice to have the time and commitment to coaching – but it was very scary.

One morning I got up and spent the entire day coaching – doing what I loved and being on my life mission and I realized that it was worth stepping through the fear. In addition, I have had fabulous senior mentor coaches in the 8 ½ years I have been coaching. It was with the support and encouragement of a coach who was ahead of me on the journey that gave me that courage – I was not stepping out alone.

The second block was the plateauing. In the first two years, I built my client base to 10 or 12 clients consistently but I could not get past that number. It was then I read the anonymous quote – “If you can do it yourself, it’s not a big enough dream” – so I started building and increasing my network so that referrals come regularly from clients, from networking groups, for alliances, from other coaches, etc.

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Referrals

Posted by David Wood

The following is taken from Get Paid University.

How come it’s hard for the people to refer if you don’t give them something to refer. If you give them a business card, maybe they’ll carry it around long enough to hand it to somebody. But if you send them an email with something valuable, how easy is it for them to forward it to their friends? Or they’re going to post a link to it on Facebook or Twitter. I’m getting… on my blog, I’ll put up a blog article and I found a plug-in that puts a Twitter button and a Facebook button and I’m noticing I’m showing up on Twitter with people saying check out this article. I didn’t even know that was going to happen.

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Who Will You Help?

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

So whom would you like to help?  Someone wanting to switch careers?  People wanting to begin treating their bodies well?  Or children dealing with puberty?  30-35 year old women looking for a partner?  Bachelors over 50 wanting to organize their life?

If you focused on a particular client type, what are three possibilities? Who would you really like to contribute to or do you feel a connection with? (Small business owners? Women? Kids? Artists?  Butchers? 50-60 years old?)

If you concentrated on three coaching areas, what would they be?  What are three things you might like to help these groups with? (Switch careers?   Get over divorce?  Clean their cupboards?)

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Copyright 2018 David Wood.

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