I’ve long been drawn to this concept, as I think many of us are. Recently I got clarity on what I’m up to on the planet. The difference I want to make, and how I can make it. Here’s what’s coming up:

PURPOSE:

To open people. So they can enjoy their lives filled with love, laughter and adventure.

MISSION (the how):

Triple the incidence of people using personal growth tools. i.e. coaching, therapy, healers, workshops, books, CD’s etc.

STRATEGY

1) Train coaches and other professionals in the business skills they need to attract clients (already doing this it seems through SolutionBox.com)

2) Create a coaching company which employs coaches, and markets for them, providing them with clients.

i.e. Marketing for GREAT coaches who can’t market themselves

Let’s flesh out this second idea a little…

PRINCIPLES/ADVANTAGES OF COACHING COMPANY

– one powerful, recognized brand

– get some big names on the board to support the brand and awareness

– centralized marketing (TV & radio ads, TV & radio interviews, PR/press releases, internet marketing – PPC & SEO)

– quality/screened coaches

– measuring success of clients

– company matches you with the right coach, and switches you mid-way if necessary.

– provides

– focusing on clients who will make the biggest impact on society

– encourages not just coaching, but CD sets, books, workshops. Coaching is kind of on the back end.

– Customers given a choice to click on affiliate or non-affiliate links to products we recommend

– Partners with companies that have the front end products, but no coaches on the backend.

– not-for-profit?

QUESTIONS FOR MY READERS

I have a BUNCH of questions for you guys.

To really discuss this, let’s move it to the discussion forum. Would you please read my questions and post your answers here:

http://becomeacoach.com/life-coaching/viewtopic.php?t=141