MM#86: How to Get Clients Via Alliances

1. Announcements/Offers

How Did These Coaches Set Up Their Businesses So Quickly?

You can save yourself the hundreds or thousands of dollars you may have paid a mentor coach or training school. After personally mentoring sixty coaches and founding a coach training school, I’ve compiled everything I know about starting a successful coaching practice in one easy-to-follow Manual.

And it’s wonderful to see such huge results like this:

“I have just broken through the 50th client barrier! When I first read the Coachstart eManual, I had coached just 14 people, and thought ’50 clients…no way!’. But just five months later, it’s a reality! Thanks for all your help setting me up as a coach, I will always be grateful.”

Daniel Midson-Short, Australia
http://www.lifestylerevolution.com.au/

“I wish I had known about the CoachStart Manual before I signed up with my training school. I could have saved myself almost £600!”

Clare Evans, UK

I ‘inhaled’ the manual and loved it. You give very practical advice and I particularly liked the ‘sample’ dialogues that a coach might have with a prospect (warm and hot invitations) and the sample script. I practice it every chance I get. Thanks for such a great and inspiring Manual!”

Midgie Thompson, UK

http://www.brightfuturescoaching.com/

So, let’s get started! Get your CoachStart Manual in the next 5 minutes at http://www.coachstart.com/, and start building!


2. FEATURE: How To Get Clients Via Alliances

What happens when you make 10 calls to prospective clients? You might get two clients, right?

But what if you made 10 calls to potential alliances, made two alliances, and each alliance led to fifty new clients in the next year! Which would be the best use of your time?

In an alliance, both parties must benefit. So, the approach to potential alliances should include what you can do for them as well as what you’d like them to do for you. Make the offer appealing and easy to implement.

For example, suppose you are a masseuse and you create an alliance with a local gym. The gym hands out your “Free Reflexology with your First Massage” coupons to every new member. In return, you send out the gym’s flyer with your Christmas Mailing. Everyone wins! The
customers win by being introduced to a great masseuse and gym, with free bonuses. The gym wins by getting their offer in front of your clients, who are interested in their health. And you win by gaining a steady stream of clients – all with much the same effort you would make to only gain two clients!

In the CoachStart Manual™ I detail my 5-step process to set up streams of alliance clients easily, creating a win-win situation between you and your alliances.

I’d like to give you the first three steps here in this article:

1. TARGET MARKET

After you’ve decided to become a Coach or other service professional, and decided whom you will serve (discussed in chapter 3 of the CoachStart Manual™), you’ll need to identify specific characteristics of your target market. Write down characteristics such as income, interests, magazines they read, clubs they belong to, other types of businesses they frequent, etc. As an example, massage clients may need to have a certain level of disposable income, live in your local area, be interested in health, and more.

2. LIST PROVIDERS

Make a list of businesses who sell to your potential clients. Who already has relationships within your target market? As you brainstorm and list these providers, think about the most productive providers and those most likely to be a good match – then order your list. Here are some examples for the massage industry:

  • Gyms
  • Yoga Studios
  • Cafes
  • Book Clubs
  • Health Spas
  • Dance Schools
  • Sporting Clubs
  • Life Coaches
  • Doctors
  • Other masseuses with different styles

3. THEY SCRATCH YOUR BACK

For each potential alliance partner you’ve listed, jot down how they can scratch your back – what they could to promote your service. Be creative and think about how their business practices can support your goal to increase your client base. For example, they could:

  • Distribute your flyer to their new members or in their regular mailings.
  • Display a sign advertising your offer at their premises.
  • Sell your product directly. They collect the money and pass the agreed fee to you.
  • Invite you to give a free speech/seminar to their members.
  • Publish your articles in their newsletter or magazine.
  • Pay commission on sales you send them.
  • Send a special letter or email to their clients advertising your product/service

See how exciting this can be!!?

These steps get you started on your way to increasing your client base . You can make a difference to people around you, right now!

And you can set up streams of clients, instead of ‘drips’ of clients, right now.

Action

  1. Describe your target market.
  2. Make your list of people/businesses that are already helping your target market.
  3. Jot down what they can do for you, and what you can do for them.
  4. Plan to meet with at least one potential alliance this week either in person, by phone or email.
  5. Share your plans now, and when you have accomplished them at the blog!

***

This chapter was drawn from The CoachStart™ Manual, found together with hundreds of dollars in free bonuses, here.

Enjoy!

P.S. Got a comment on this article? Add it to the blog.

Share and Enjoy:
  • Facebook
  • Digg
  • del.icio.us
  • StumbleUpon
  • Mixx
  • Reddit
  • Sphinn
  • Google Bookmarks
  • Technorati
  • Live

4 Responses to “MM#86: How to Get Clients Via Alliances”

  1. TARUN Says:

    WHEN EVER YOU GET AN E-MAIL FROM YOU MONKEYS THAT PICTURE AT THE TOP OF “DAVID” HAS GOT TO GO!PLEASE REMOVE YOUR MUG SHOT,IT LOOKS LIKE AN ALIEN LIFEFORM HAS TAKEN OVER YOUR WHOLE BEING.YOU KNOW WHAT I MEAN C’MON GET A MORE SINCERE PHOTO OF YOURSELF DAVID IT WOULD BE SO MUCH BETTER…THANKS IN ADVANCE

  2. GoalGuru.com Says:

    Your local Chamber of Commerce, Business Association or Welcome Wagon is another great resource!

    Live Your Dreams,

    Jill Koenig

    Author, Coach and Motivational Speaker
    http://www.GoalGuru.com

  3. Anonymous Says:

    I found that client-streaming works brilliantly in Canada, where I am originally from. I now live in South Africa and tried to import the concept. Small businesses in Johannesburg are still very skeptical about trying anything new and customer service is a joke in most places.If you a business owner who would like exposure in the South African market, please e-mail me on t_monale@yahoo.ca. South Africans are in desperate need of 21-st century business models and I’ll see what I can do to promote any concept you could bring.

  4. Phyllis Chubb Says:

    Having or making lists is one thing, remembering to follow through on well laid plans is another. Without momentary periods of full consciousness each day, we fall into forgetful habit patterns of behaviour…………we all need something to keep us aware of what needs doing next. That ‘something’ is coming soon.

    Phyllis

Leave a Reply