MM #76: How I got 1,600 Subscribers in a Month
What Are People Saying About ‘First Fifty Clients’?
How Did A Former Helicopter Rescue Nurse Get 17 Life Coaching Clients in Just 3 Months?
Find out at:
“David’s strategies helped me get my coaching business up and running with 17 clients after just three months! And I couldn’t believe I had $3,000 a month coming in just from helping people with their lives!”
Estelle Gibbins, Brisbane, Australia
“I have applied the information, with terrific results. I started last Monday, making a deal with myself to have a new client each day. So far, that has occurred – and I have ten new clients!”
Julie Gleeson, USA
The Art of Living
2. FEATURE: How I Got 1600 Subscribers in a Month
Proudly Reprinted from Mentor Monthly #13
Why get subscribers? Because it’s a powerful way to let your community get to know you, to build a relationship, and stay in touch. If you’re selling a product or a service, it usually takes several instances of contact before someone will buy from you. Enter the eZine!
I sent out an update recently to my R & D team mentioning I got 1600 new subscribers last month, and one member asked how I managed it. I thought I’d share the different methods with you, too.
Free Web Traffic
Submit your sites to the major search en’gines, and if you have crafted your pages properly, you will come up near the top when people search for your key words. E.g. ‘life coaching’, ‘motivational speaker’, ‘corporate training’.
Save time and get better results by getting a good software program to do your work for you, and it will train you as you go.
There are certain key things you should have in any search engine software you buy. You can surf the web and research to your heart’s content to find the one that is best for you. Or if you prefer to buy the one I use and recommend, you can get the free 30 day trial version of WebPosition Gold here: 30 Day Trial Version
I have more than one domain and many of my sites link to the other domains. Part of your search engine ranking has to do with how many sites link to yours. So through multiple sites, my search engine ranking goes up. Every site you have, in fact every PAGE you have on your site, is a chance you’ll be found by a search engine. More pages, linking to your home page, also increases your Page Rank with Google, meaning you come up higher in the listing.
My site Life Coaching Resource is rated #1 on Google right now for the key words “life coaching”. We used the phrase throughout the site and all our sites link there.
Free traffic is great – but it’s not the only source…
Paid Google Traffic
I use Google Adwords to gain most of my customers. For Adwords you pay per click for certain keywords. Someone will type in, say “Life Coaching” in the Google search bar. When the search results come in, the ads on the right show up in correlation to the key words typed in. You only pay if someone clicks on the ad.
The secret for me is that the products the customers buy when they come to my sites, pay for the web traffic. As a bonus, I get lots of newsletter subscribers.
When I am writing a sales letter for a product, I use that opportunity to ask for subscriptions. For an example of how I get a subscription, let’s use www.10SuperCoaches.com. I use a hover ad that glides across to ask for the subscription.
You can also put it right into the text of your sales letter. Before we used the hover ad what I did was mention a few interesting ‘hooks,’ and then I put in this paragraph:
“Before I show you exactly how these ordinary people built such successful practices, make sure you take away a free copy of ’50 Power Questions to Ask Your Client’. It comes with a free subscription to my Ezine ‘Mentor Monthly™’, which teaches you how to coach more effectively, and gain clients with ease. (Note: I will never disclose your private information to anyone else, and you may unsubscribe with two clicks of the mouse).”
Right under that paragraph is the subscription box. The ‘thank you for subscribing page’ pops up separately so when they close it they are still reading the sales letter.
Notice in the above example I am not asking them to sign up for a newsletter. Rather, I suggest a free download of ’50 Power Questions’, which includes a free subscription.
I’m now using this technique at a lot of my sites e.g. www.life-coaching-resource.com. I have a post it graphic that makes the free download attention grabbing. And I also have it in the left column under Free Tools. In order to get the free download, people often choose to get the newsletter at the same time (note I don’t require it though – they CAN uncheck the box if they really want to.)
What could you put together that will be of value to your customers?
(Or if you like, you can provide my ’50 Power Questions’ on your site as a free download. Just go to one of the above sites and follow the process to get the download, and then place it on your site the way I’ve done at www.life-coaching-resource.com.)
I also received about 200 subscribers from a national radio interview. National was great, but I had to get up at 4am to do it!
Have you been in contact with your local media for radio or newspaper articles recently?
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Action: Get more web traffic
- Which of the 6 ways sounds the most exciting for you to do right now?
- Start planning for how you will use that way to gain more traffic.
- Post what you plan on doing at the blog then check back in there with your results.
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Want more? You can find more ways to use the internet to gain clients and get more in depth on the solutions above in our new Internet Clients eCourse.
P.S. Got a comment on this article? Add it to the blog.
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