MM #48: Your Secret Client Stream
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2. FEATURE: Your Sec’ret Client Stream
As I waited to board an American Airlines flight, I heard the following announcement: “Light meals will be available for purchase on the flight: a turkey wrap for $5, or a snack pack for $3. Alternatively you may purchase meals at the delicatessen opposite gate 22, and bring those meals on board.”
The latter sounded like a good idea, so I nipped off to get myself a nice seafood salad for the flight. 1 hour into my flight, I pulled out my take-out box, and noticed the two people next to me doing the same.
All three of us had taken the offer and bought food from that deli. Now, I don’t know if the deli has a formal alliance with American Airlines. But let’s say they do. What a great idea! How many people could AA send their way every single hour! And of course, it’s fair that AA takes a cut.
Talk about a secret, permanent client stream!
Your Secret Client Stream
Who is in a position to send clients your way? Who interacts with your perfect target market?
If you’re a financial planner, have you called the 50 accountants closest to you and set up alliances with them? Have you built relationships with attorneys or tax services?
If you’re a real estate lawyer, have you called the 50 real estate agents closest to you and set up alliances with them?
If you’re a career coach, have you called all the career counselors in the phone book? Have you called all the high schools to offer your services (the parents pay of course). Have you wiggled your way into hotjobs.com to be their resident career coach, giving them a 20% cut? Or gotten together with a resume writing service?
Or maybe you are a business coach? Do you know web design companies, copywriters, search engine specialists or virtual assistants with whom you could create client streams?
Or do you work with actors? Have you set up alliances with image consultants, makeup artists, and agents?
If you are a personal trainer, do you have relationships with a nutritionist or a life coach?
I think you are getting the idea. Can you picture some fantastic alliances yet?
For detailed information and exercises on how to penetrate your niche using the power of alliances, see the CoachStart Manual.
Think about your niche or industry. Who has relationships with your perfect target market?
List at least 3 types of people you could set up alliances with. Enter them at the comments page. Who knows, maybe you can meet significant alliances right there!
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