The following is taken from David’s interview with Michael O. Cooper in 10 Super Coaches.

What method did you find most effective in getting your initial clients?

I asked friends and colleagues at my employer to try it out. I didn’t have a structure to master the complimentary session then, so it often turned out that the client was uncoachable or just doing me a favor. I did attract a few clients this way, but with a structure, I would have spent less time working too hard for little return.

Did you coach your friends and colleagues? If so, what invitation did you use that worked best and felt good for you?

I have coached friends and I’ve had incredible experiences – both good and bad. My recommendation is to refer your friends to other coaches you trust. Even though I had a few positive experiences, the relationship changed in a way that I was not prepared to accept at times. I also did not establish sufficient boundaries when working with a few friend clients – they would call me at all hours for coaching – one even asked me to coach him through a situation at a party while he was intoxicated.