The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.

How would you suggest coaches find their niche?

I think that the secret is in the connection. By showing up in as many arenas as possible, coaching and speaking about coaching and allowing your niche to develop, you will attract the people who are your ideal clients.

If you have been a player in an industry in a previous life, use your advocates and start with that community. Experiment in several communities by speaking, networking, and writing in journals or newsletters that they read. You have the opportunity for your ideal clients to show up, be attracted to you and create magic together.