Get Clients Via Public Speaking
The following is an excerpt from the CoachStart Manual.
Public speaking is a great way to get clients. You speak to local clubs or organisations (usually for free, or you get a nice pen) and give their members a 30-minute talk at their regular meeting. You help them with a particular issue they might be facing, you’re positioned as an expert, and they get a strong sense of who you are.
If you make it easy for them to give you their information, you can follow up and build a relationship; e.g., through your ezine.
Some in the audience will want to have you speak at their club or company, and it may not be long before you’re starting to charge a fee.
And, when you have a great talk, you can record it and sell it on CD!
I gained several long-term clients, and my first paid corporate speeches, out of free speaking on the local club circuit.