The following is an excerpt from the CoachStart Manual.

Exercise

•  List the Top Ten Reasons someone should hire you.  What are your strengths?

•  List everything you can think of that you have done in your life – including training, experiences, insights, etc.  Cross out anything that doesn’t add to your credibility or express who you are.  (Suggestion: check with a fellow coach on this to make sure you are not throwing out valuable information that you are blind to.)

•  Write a half page Bio. Then go through and cut it down to two to three paragraphs that really describe you well.

•  Search the internet and print off three bios that sound attractive to you (yet don’t rely on hard facts you cannot replicate; e.g., a Doctorate in Psychology).  Use these to inspire ideas and rework your bio.

•  Have a friend who is good with words or marketing, edit it to give you a Bio that sounds great!  A great sounding Bio can make an amazing difference to your confidence.

•  Run your Bio past three friends or colleagues who you would like to coach and that represent your target market.  Use their feedback and suggestions to further improve it.

•  Put your Bio on your web site, and in a handy electronic file where you can easily find it (to insert in an e-mail, or to forward to a prospective client or audience).