The following is a transcription taken from Explode Your Practice.

This takes time – at least 3 months. So you want to do this sooner rather than later. Once you are in the related to anything you want to sell. Then at overture find out which ones are getting searched on. Get your top 5 key words. If you go to Google ads you want to go for all the keywords. But the ones your programmers will put in the Meta tags will be the top 5. You might also, in your excel spreadsheet, say what the product is like, general coaching mission stuff. It’s more complex. But this is the top 3 keywords for this product.