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MM #73: Top Tools to Use to Set Up Your Business

Announcements/Offers

The Inside Scoop on Having the Internet Bring You Clients!
Launch Special Expires Midnight Friday

Would you love to have a steady stream of clients from around the world, emailing and calling you?

Announcing our long awaited eCourse version of ‘How to Get 95% of Your Clients From The Internet’!

It’s available this week with a group of bonuses that ALONE are worth several times the purchase price. PLUS – two very special launch bonuses that are only available until midnight this Friday.

Grab your copy now:
www.InternetClients.net/ecourse.htm

Are you a business & lifestyle coach wanting more clients?
Coach Chris J has more leads than he can handle. He’s looking for an experienced business coach who can guide/coach him in handling the clients he has.

In return he’ll set you up with a bunch of leads. If interested, email him directly at mailto:chrisjchrisj@yahoo.com.

Wondering why you can’t seem to make money?
Toney Fitzgerald, international best selling author, speaker and coach, says in his new book, “Don’t Bitch Just Get Rich”. Blunt and to the point, you will learn to be totally accountable and responsible for your own reality – a rich life!

Stuck in your story about why you can never make more money? Get four free chapters:
http://www.dontbitchjustgetrich.com.au/

2. FEATURE: Top Tools to Use to Set Up Your Business

Many times we are asked which providers have the tools that provide the most value and usefulness for our type of businesses.

The more automation, systems and tools you are able to use, the less daily work you will need to do to keep your business running. We all know you have enough to do. You can read more about systems in this past article:

MM 12: Systems

We are happy to give you an overview of our trusted providers in an attempt to make your choices easier. (Note: if any of these providers have a commission system, I’m probably signed up. I’m always happy to be paid for referring services I believe in 😉

Web Hosting Service

My friends Marc and Rebecca offer a Small Business Web Site Package for coaches including: unlimited web pages, 15 hours of design time, voice greeting, shopping cart, newsletter capability, and unlimited mailing lists for only $449.

I’ve taken a good look at it and I think it’s pretty unbeatable. You could normally expect to pay $600 to $1,500 for this. If you want to get an idea of the quality you can expect, take a look at www.infinitehealthnow.com for an example of a spiritual site.

Copy Writing

Delegate the copywriting duties of your business to an expert. Someone not only with the skill to write killer sales letters, but is also in tune with your audience, what makes them tick, and what drives them to hire you to help them succeed in life.

Andy O’Bryan, CopyForCoaches.com, has been writing advertising copy for 20 years. He has come to know more than 100 of the world’s most famous success icons and has a deep understanding of what coaches – and their clients – want.

Production Creation, Marketing and Sales

Produce your signature product or program in less than 90 days in Michael Port’s #1 product creation program on the Internet: http://www.solutionbox.com/90dayproduct.htm

Web Traffic Expert or Software

In this article I explain my secrets to free traffic. For those new to the web, I’m talking about how to come up in the top ten listings (rankings) when someone searches for something like “life coaching” or “business coaching” on a search engine like AltaVista, Google, or Yahoo.

Autoresponder Software/Shopping Cart/Newsletter Management

Most people find it really confusing to pick an e-commerce system. In fact, they don’t even know they are looking for an ecommerce system! They just wanted a shopping cart – without realizing how the entire package fits together.

I’ve created a special video showing you the inner workings of my entire ecommerce system. You’ll see the individual control panels, along with my explanation of what each screen is for. (In fact I’m using the system to send this to you.

If you don’t already know, you’ll soon learn that online marketing means automation. The biggest bonus of being online is you can follow up repeatedly with your customers, over say a year, while you are asleep! Just imagine following up with 1000 customers, in an automated, targeted fashion for the next 12 months. That could be 12,000 emails arriving at just the right time, without you even thinking about it!

Professional Cart Solutions allows you to set up unlimited auto responders. Further, you can say ‘When they subscribe to the AR for purchasing Product A, then UNSUBSCRIBE them from the AR that encourages them to purchase Product A’. Very powerful.

SiteSell.com

Site Build It! (“SBI!”) is Web hosting that works. It is the only all-in-one site-brainstorming-building-hosting-and-marketing step-by-step system of software tools that delivers thriving, profitable businesses.

Its creator is an absolute genius, who’s managed to combine web hosting, web site building, and web site marketing into one complete package. I’m sure Ken doesn’t sleep!

Instant Audio

Put streaming audio on your web site. Check it out here. This is useful to hold your prospects and turn them into paying customers.

Credit Card Merchant Providers

How many clients do you have to lose because of a bounced check or changing their mind before they pay – before you realize you need to take credit cards? In this article we will start with the quickest method to set up, and then move on to the one that will make it easy for your clients to stay with you month after month. And – I’ll tell you who I recommend if you’re shopping for a merchant credit card account.

Assessment Generator

AssessmentGenerator allows you to create your very own assessments and place them on your web sites. When people visit your web site, they can complete the assessment and have their results e-mailed to them, while you get a new business lead.

***

Action: Systemizing your business with tools

  1. What tools do you want next to build your business faster?
  2. What are your favorite coaching tools?
  3. Post your favorite coaching tools, thoughts and comments at the blog!

Enjoy!

P.S. Got a comment on this article? Add it to the blog.

Create #41 – The Doomed Relationship Model

1. Announcements/Offers

How was this marriage saved?

I was very moved to receive this success story from a reader of my ‘The Truth About Women’ ebook:

“David, I have to say thank you sooooo MUCH!!! My husband and I seemed to be worlds apart until I found your ebook. We were in such bad shape I thought there was no where left to go.

We starting reading ‘The Truth About Women’ together about a week ago and it was as if the light came on. He actually looked at me and said “I GET IT!” I understand now what you’ve been trying to tell me all along”

We have our good days and our bad days, but the bad ones are becoming far less and when we need to we just reference your ebook to seek coaching!

I know this all sounds so stereotypical but it is the truth. Thank you so much. You have truly saved a family from it’s own demise!”

Tracey Iverson
West Chester PA USA
gtkiverson @ aol.com

Click here for ‘The Truth About Women’



2. FEATURE: The Doomed Relationship Model

This is excerpted from my eBook, ‘The Truth About Women’.

The Giving Woman

This relationship model is one that too many relationships are wallowing in.

Women are taught from an early age to be giving, and to look after their man. They learn that a
woman is valued in society when she ‘lands a man’, gets married and has children. This places enormous pressure on her to find a man and keep him happy.

Combined with this, she is fully aware that she will become less and less ‘marketable’ as a wife as she ages, so time to find a man is running out.

The Achieving Man

Little boys learn that achieving is good – build bridges, skyscrapers, and fly to the moon. They do not dream of their wedding day and being a husband, but rather what they will be when they grow up.

While men are well-meaning, they are more self-focused than partner-focused – that is, they are selfish. And men do not suffer the same time pressure to marry, because for them time does not run out in the way that it does for women – in fact, many men become more marketable, not less, with age!

Craving Attention

Women desire, in fact thrive on attention. When her partner is thinking about her, giving her what she asks for, and even giving her what she wants before she asks for it, a woman shines. She is radiant, and it spills over to those around her – including her man.

However, most men are not taught to focus on their partner. They learn to focus on their own needs. Combined with this, they are not as intuitive as women, and therefore often do not naturally know what their partner needs or wants.

She takes this lack of attention personally, reading it as a signal that she is not loved.

Not Asking

It gets worse. If women were taught that it was OK to ask for what they wanted, and that they deserved attention, we might have a fighting chance of succeeding in relationships. If this were the case, women might then clearly communicate to their men what they want so that the men could provide it.

However, women learn that they are not to want too much; rather, it is more important to be giving – to be a good partner. Women are in this way trained or conditioned to give, acting out of a feeling of obligation, or fear that the man will leave them if they don’t do it. This is not the same as giving from choice.

Sad Relationship Model

Thus we have a relationship model which is quite sad once we clearly see its dynamics, yet which is almost universal! Women crave attention, but are taught to provide for their man. Men love to achieve goals, and have the potential to be excellent providers, yet have not learned to focus on their partner. Even if they did, they would not have a clear understanding of what their partner wanted.

The Cost

The result of all this is that the woman is often frustrated, and – not trained to understand what she is lacking and to ask for it – will often ‘act out’ in ways which are not pleasant for either partner. The man is often well-meaning, but clueless. This has unfortunate consequences for both partners.

Firstly, the woman is missing out on the attention she desires and needs in order to shine as a powerful woman. Secondly, the man is missing out on the fulfillment he would get from meeting her needs. Thirdly, he misses out on the numerous benefits of having a having a lit up, radiant partner – which is actually what he most craves. Last but not least, her frustration will have a very strong negative effect on the relationship.

***

Next issue we will discuss the Winning Relationship Model. Or you can start improving your relationship right now in, ‘The Truth About Women’.

Best Regards,

P.S. If you have any comments on this newsletter, we’d love you to share them
here on the blog .


3. The Personal Touch

As usual, my update feels like a pretty big one.

In February I went back to Australia to close out a phase of my life and officially move to the USA. Visited Dr. Rob in the Philippines and ended up deciding to spend some more time and do some consulting there.

Back to New York for just a month of fun with friends, and then the travel started all over again! Yanik Silver internet marketing conference in Washington D.C. Then flew to Morocco for the Young Entrepreneurs conference (these are people under 40 turning over at least $1m pa in their own businesses. I was fortunate enough to go as a guest.) Made GREAT contacts, good friends, and have some cool pics.

Then it was onto Qatar for 24 hours (I didn’t even know it was a country), and now I’m in the Philippines spending time with Rob and Nathan. OK – I’m off to play badminton and rock climb.

David

What’s with the screwing around?

I’m starting to notice how much I mess about – not actually completing things I’ve said – for months now – I’ll finish.

What’s with all the screwing around?

I have a big to-do list (who doesn’t) – and have noticed that each day I don’t do it.

I intend to do it – I do other things – some of them amazing, productive things – and lots of them fun. So I see value in the way I’m operating – in the way I’ve always operated.

But I think there’s a bit of a racket/pattern in this. Because I have a persistant complaint (yes, thank you Landmark Education) that these things are outstanding, and it’s holding me back from moving on to the next things in my business. Not sure what I’m getting out of this – something about freedom and playing it safe comes up.

In any event – today is different. Today I buckle down, and tick things off the list.

(And now I’m struck by the incredible irony – that I’m actually posting this on my blog instead of doing what’s on my list! See how it works? OK that’s my cue – see ya)

In the words of Nike – ‘Just Do It’

David

MM #50: A Clever Strategy

1. Announcements/Offers
What People are Saying About ’10 Super Coaches’10 Super Coaches

To find out how 10 ordinary coaches are earning $30,000 to $1.4 million per year, and how you can do it too, click here:

http://www.10SuperCoaches.com

“I was working on a marketing strategy that was going to cost quite a bit of money when I bought the ebook. It made me realise there is a MUCH more direct, and less expensive method. Saved me several hundred pounds and gave me a kick up the rear end to do something else. Thanks!”

Neil Gilbranch, United Kingdom

“Why re-invent the wheel when you can see how successful people are already producing results you want? Don’t hesitate, buy it today. The ’10 Super Coaches’ ebook has given me the confidence and inner strength I needed to build my business, I have been able to fine-tune my fees, and I have offered sample sessions with success.”

Denise Simons, New Zealand
RELATE Coaching

Get your copy at:

http://www.10SuperCoaches.com

How to effortlessly and ethically draw clients to your practice using a marketing strategy you will feel good about

Create your own tests, quizzes and assessments to bring people to your site. Milana’s Assessment Generator is a great way to do this inexpensively, and fast. Register here:

http://www.BecomeaCoach.com/Assessment.htm

———————————–

2. FEATURE: A Clever Strategy
Suppose you got 1,000 visitors to your web site today.

How many would give you their email address so you can stay in touch?

5? 200?

And will they be engaged? Inspired to do a coaching session with you?

In this article I’ll tell you a very simple, yet clever strategy, which will engage your visitors in an interactive way, AND get their email address.

Start a relationship
People don’t tend to plunk down money the first time they visit a site. And they don’t want to become a client until they feel they know you a little better. So to get them interested in you and your site, try free downloads, articles and other freebies. These are excellent ways to bring people to the top of your marketing funnel.

Once you start a relationship by giving them something, it will be easier to convert your visitors to clients or sell your products.

Assessments as freebies
Assessments are a fantastic way to attract visitors. Assessments are quizzes and questionnaires that create an interactive experience for your prospects. “How Successful Are You?” “Are You Ready for a Relationship?” “Are You Stressed?”

People love to fill them out and better yet, they like to pass them on to their friends. And assessments can be powerful tools to help people learn more about themselves. In other words, they are already being coached!

Lyle Johnson, a client in my Coachstart™ Mentoring Program took this idea and turbo charged it. He created 38 assessments in one week!

I’m serious – 38 assessments, 30 questions each, and SIX EMAILS in an autoresponder series to follow up every assessment individually!

http://www.coachforoutcomes.com/assessments.htm

He used the Assessment Generator to get his assessments up that quickly (it does the programming for you).

Now I don’t expect you to be as prolific as Lyle, but you could definitely whack one up there in the next few days, and send the link to your colleagues and friends.

Get their email address
Once you have a visitor’s email, you can contact them more to build the relationship you started with the give away. And you get a chance to show them what else you can offer them (i.e. coaching, an information product, a teleclass, etc.).

Lyle has a great system for following up with potential clients who take the quizzes. He asks for their name and email address before they hit the score button. He tells them where they are based on their score, and then follows up 6 times via an autoresponder specific to that quiz! The autoresponder messages are to upsell to his coaching.

How do you set up the autoresponders? Well – that’s a topic for another article. To save you from overwhelm, I’d suggest you just start with the quiz. But for those of you ready to go to the next step – you can check out the system I recommend here.

Can you see the potential? Set up this system once and then you don’t have to email each prospect, each time. Just some tweaks here and there every so often.

What’s your freebie?
Now that you know how important having something to give away is to attracting potential clients and customers to your site, what are you going to do?

What kind of freebie do you want to use? Can you think of a fun quiz that would suit your niche? As an alternative to the Assessment Generator – which let’s you customize your own questions – we offer you a ready made quiz that you can place on your web site without any fuss: Free Goals Report. With our compliments.

Exercise
1) Brainstorm a list of 10 assessments or freebies you could offer which match your niche.

2) Think about what you want to upsell to (i.e. coaching, products, a course).

3) Post the name of the assessment you will create in the comments area:

Post and Comment here

* * *

Enjoy!

David

MM 47: Secrets of the Millionaire Mind – Part 2

1. Announcements/Offers

Help us expand?
We’ve set a goal of 100,000 subscribers by November 2006.(we’re at around 35,000 now, so that means tripling!)Are you getting any value from our newsletters? If so, would you let your friends and colleagues know?

I’d appreciate you forwarding this article to 5-100 people who might get value from this newsletter, suggesting they subscribe. (Hint: who do you know who would make a great coach? Or who is building their practice? Or who would love to add coaching to their skill set?) And just drop me a line to let me know you did so I can thank you.

D

For Serious Players Only…
Ready to really BUMP your practice to the next level?

Ready for advanced training on creating long-term marketing engines?

Then listen in to this extensive collection of my most powerful mentoring sessions over the last three years, with your own copy of:-

“EXPLODE YOUR COACHING PRACTICE™: Proven Practice Building Secrets to Give You More Clients Than You Can Handle.”

Get your copy now: Click for your copy

2. FEATURE: Secrets of the Millionaire Mind – Part 2

Last month we issued Part I of our summary of T. Harv Eker’s millionaire training seminar.

60 of you committed to one action you were going to take in response to Part 1 and/or shared two nuggets you found especially helpful. How did you do?

Get ready for more weal’th-building tips in part 2 of this three-part series, thanks again to my good friend Birgitte Philipedes of New York.

It’s inspired by “Secrets of the Million’aire Mind” by T. Harv Eker. However any errors or omissions are purely our own.

Million’aire Mind Notes – Part 2

  • Get in the game with whatever you’ve got
  • Focus on what you have, NOT what you don’t have
  • The fastest and easiest ways to create wealth is to learn exactly how rich people, who are masters of money, play the game
  • Find as many financial mentors as possible
  • Most people earn within 20% of the average income of their closest friends
  • Make it a point to only associate with successful, positive people (and remember, use your definition of success)
  • Rich people hang around winners
  • If you don’t toot your own horn, it’s possible nobody else will
  • Rich people are excellent promoters
  • Rich people are skilled at packaging their value in a way that’s extremely attractive
  • To be a leader, you must inherently have followers and supporters, which means that you have to be adept at selling, inspiring and motivating people to buy into your vision
  • Leaders earn more money than followers
  • If you really believe in your value then how could it be appropriate to hide it from others?
  • Grow yourself so that you are bigger than any problem
  • If you become a master at handling problems and overcoming any obstacle, nothing can stop you from success
  • If you are not willing to receive, then you are “ripping off” those who want to give to you
  • Money will only make you more of what you already are
  • Get rich by helping others
  • Get rich and then you can help MORE PEOPLE

Exercise:
Don’t just read this information, do something!

Go to our comments section and:
1) Let us know what ACTION (if any) you took as a result of Part 1
2) Post TWO nuggets from above that most strike you
3) Pick ONE action you will take out of reading Part 2, and post it for the world to see.
Comment here

* * *

We’ll bring you Part 3 in a future issue of Mentor Monthly.

Enjoy!

David

(P.S. Got a comment on this article? Add it to the BLOG)

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