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Laura Berman Fortgang’s Model of Coaching

Home Top Coaching TechniquesLaura Berman Fortgang’s Model of Coaching

Laura Berman Fortgang’s Model of Coaching

Posted by David Wood |

The following is an excerpt from Top Coaching Techniques.

David: Okay. So, I know a really nice model of coaching – I heard this from Laura Berman Fortgang at the ICF conference, and I really like it. Her model that she is using is very simple, and that is to begin each question with the word ‘what’.

So don’t ask them ‘why’. Never ask clients, ‘Why do you want to do that?’ or ‘Why do you feel like that?’ Just ask them ‘what’. You can ask them ‘how’, but again, try to start with what. It was really funny when we did the exercise, we had someone tell us about a problem, and we had to say ‘what’. Like, ‘Okay, what’s the solution?’ and they’d say, ‘Oh, I don’t know. I probably need to lose some weight.’ Then I’d say something like, ‘What’s the first step?’ and they’d say, ‘Oh, I probably should go to go to the gym.’ and I’d say, ‘What are you going to do at the gym?’ It was really amazing how it just focused them in, even if they didn’t know the answer. In five ‘what’ questions, they had it.

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About David Wood

For 20 years David has helped entrepreneurs around the globe to grow their results, by growing themselves. A former consulting actuary to Fortune 50 companies in New York, David quit corporate life to pursue his inner journey, which now deeply influences his work. A digital nomad, David is currently dancing salsa, paragliding, and coaching his rock star entrepreneur clients from Colombia. His specialty is doubling your productivity and profits, while halving your stress. If you become a highly authentic and inspirational leader in the process, well….that can’t be helped.

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