There Really Are Thousands of People Doing This
The following is an excerpt from the book Get Paid For Who You Are.
Don’t just take my word for it. there’s an internet website called www.killerstart-ups.com that reviews fifteen new internet start-ups every single working day. That’s about 4,000 start- ups every year — just the ones this site reviews — with subjects ranging from financial investments to resources for educators to evaluating tv shows to culinary tips.
The prospects are as limitless as the number of hobbies and interests you can think up. One website, www.itsthoughtful.com is all about a community of people who want to get ideas for gifts that matter to those they care about. Someone had to think up the idea, start researching gifts, and start connecting others who are interested in the same thing. for that matter, someone had to think of starting a website reviewing new internet start-ups!
What’s your passion, hobby, skill or experience? Can it be turned into a revenue stream for you? Yes it can, whether you like scrapbooking, deep sea diving, nifty new gadgets, lawn care, becoming a better parent, personal development, financial planning, or hiking in national parks. Whatever you like or love is something you can spend more time doing and make money while doing it!
The Three R’s of Business Success #3: Relevance
The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Relevance: Have you targeted your message to your best customers, and is it clear how you serve them and meet their needs?
- Have you identified the niche or market segment that is most likely to buy your product or service? Does your message resonate with these people, and do you know them well?
- What are you an expert in? What is your specialty? Make sure your marketing materials clearly indicate what is unique about your offerings.
- Do you publish testimonials from your most satisfied clients or customers?
- Have you documented some client/customer success stories? Are they relevant to the market you are trying to reach?
- Do you have confidence in your own ability to serve your customer well, and can you articulate the specific benefits to a potential buyer? Confidence is key.
The Three R’s of Business Success #2: Repetition
The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Repetition: How often do people in your potential market hear from you and your company?
- How often do you send out your newsletter? Are you consistent in your schedule? Does each issue contain clear instructions on how you can be reached?
- Do you have patience and staying power? One mailing is not enough… it takes time and reputation to build trust.
- What changes can you make to increase the pace and velocity of your marketing efforts? A faster pace brings greater frequency, more opportunities for exposure, and quicker results.
- Do you focus your largest efforts on those most likely to buy?
- What is your plan/schedule for mailings, articles, newsletters, presentations, etc.? Time flies, with few results, without a plan.
The Three R’s of Business Success #1: Reach
The following is an excerpt from Judy Feld’s Three R’s of Business Success, as part of 10 Super Coaches.
Reach: How many possible buyers/clients/customers/prospects know about your product or service?
- How many subscribers do you have for your E-mail (faxed or mailed) newsletter or broadcast bulletins? Depending on your business, this could be your most valuable asset.
- How many sets of eyes see the articles you write? Being published, in print or at targeted websites, with your byline, contact information and brief bio may be the best way to expand your reach. This means you have many opportunities for marketing expansion by using specialized print publications, and industry/professional websites and e-zines.
- How many people receive your mailings? Whether you send a simple marketing letter, an elaborate brochue, a postcard, a fax. Monitor and count the increasing size of your mailing list.
- How many people attend your presentations, talks, speeches, TeleForums? How can you grow your numbers? Is it the right audience for your product or service?
- How many people visit your website each day? Do you frequently refresh/update your website? Give visitors a reason to access your site, and reason to return, and measure the traffic. It’s easy to measure your visitor count.
One Reason Not To Become a Life Coach
The following is an excerpt from the CoachStart Manual.
If you don’t enjoy seeing and being part of someone’s growing, then don’t become a coach. If you don’t get a kick out of being part of someone learning something new, bursting through a barrier, having FAR more than they ever thought they could have then this is not the career for you.
Having said that, I don’t believe there is a human being on the planet who couldn’t learn to enjoy that!