The following is an excerpt from the CoachStart Manual.

So whom would you like to help?  Someone wanting to switch careers?  People wanting to begin treating their bodies well?  Or children dealing with puberty?  30-35 year old women looking for a partner?  Bachelors over 50 wanting to organize their life?

If you focused on a particular client type, what are three possibilities? Who would you really like to contribute to or do you feel a connection with? (Small business owners? Women? Kids? Artists?  Butchers? 50-60 years old?)

If you concentrated on three coaching areas, what would they be?  What are three things you might like to help these groups with? (Switch careers?   Get over divorce?  Clean their cupboards?)