The following is a transcription taken from Explode Your Practice.
How do you do your email list? I know there is Microsoft Outlook I didn’t know how you manage your email list and ezines.
David: Well you have come to the right person. I am the expert on this. I can save you weeks of time. Don’t do how I did it. What I started well… I will tell you how I do it now, which is the ultimate. And you can choose that one. Then I will tell you the real cheap effective and free. The one I would do if I wanted to budget.
The system I use is Professional Cart Solutions. Here is something that you really should have. You really should have where people can – it’s got to be automated you don’t want to be subscribing them manually. You want them to be able to fill in a form that subscribes them. And ideally the newsletter is emailed to them right away. By an auto responder straight away. Something else that will save you a lot of time through the years is when you send out the email to everyone it includes a link at the bottom that has their specific email address in. Sometime you get emails that say unsubscribe, they send it by a different email address. It doesn’t say what email addresses subscribed to.
They say take me off the list and they are getting your stuff through a different email.