The following is taken from David’s interview with Jim Earley in 10 Super Coaches.
Roughly how much capital/money did you spend in the first 6-12 months, and on what?
I already had a computer. I would have purchased my time and billing software ($200), and initial business cards ($30). My ongoing expenses would have included, paper, envelopes and postage, membership dues, meals, and automobile expenses.
After a year or so, I spent the best money ever on a high quality business card with a particularly evocative label. I bartered the design, and spent $400 on the cards. They were cool. Made a statement. Got noticed every time I used them. Bolstered my confidence, big time.
Some time later, I had a brochure printed. My attitude towards brochures is that they might be an important process to experience, but they’re probably not an important tool to have.