The following is taken from David’s interview with Rob Cornish in 10 Super Coaches.

What top three methods, in order, did you use to get your clients in the first 2 years?

•  Existing network- The customers I had in my racing shop, and my long time reputation in auto racing. My reputation and recognition was most significant in getting clients at that time.
•  Placing ads- In local and national racing enthusiast newspapers and magazines.
•  Referrals- indirect referrals, people seeing the results of the people I was coaching.

Tap into the network of people you know, offer them sample sessions of your coaching if for no other reason than having them understand what coaching is about so they can refer people they know to you.