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Create Product While Public Speaking

Posted by David Wood

The following is an excerpt from the CoachStart Manual.

Create product

Once you’re out there speaking, you’ll want products to sell.  Create a tape series, book or video.  Also partner with someone else who has something you don’t sell, so you sell their product and they sell yours.  Give away one from the platform as a prize.  If you have a speech, you have a tape.  Once you get your talk perfect, go into a recording studio and record it, or even better – record it professionally during a live speech.  Have it professionally packaged and sell it in the back of the room at all your talks.

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David Wood on Finding Initial Clients

Posted by David Wood

The following is taken from David’s interview in 10 Super Coaches.

What top three methods, in order, did you use to get your clients in the first 2 years?

The first thing I did was use my current network. I called people I knew who might have an issue or that I wanted to work with, or who I thought might just do a session we me because they were a friend of mine. That was very important.

Another method that I used was public speaking, and I worked with a mentor coach, Christine McDougall. She helped me put together my speech and I went out to Rotary and I did the free speaking circuit and I actually got quite a few clients out of that, so I definitely thing that’s a very powerful way to go.

The third thing that I did was I developed my website and I spent a lot of time studying the search engines and working out how that all works and trying to get more and more traffic. I love playing with my website, and I get 95% of my business now through the web.

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Positive Reinforcement

Posted by David Wood

The following is an excerpt of an actual transaction between David and a client in Top Coaching Techniques.

David: Yeah. Groovy. Now I want to acknowledge you, too, because I think, yes, you can be hard on yourself. I’m seeing, from this form, that you are aware of what’s happening around you, and you’re making decisions and you’re making movements and you’re looking at your life.

Client: Absolutely.

David: That’s what I want for you, that you’re continually doing that. If you notice any conversation in your head about, ‘Oh, I’m terrible,’ or, ‘I’m not getting stuff done,’ or, ‘I’m not doing enough,’ or like that, firstly you can say, ‘Thanks for sharing,’ and let it go. But secondly, you can do what you’ve done here in the form. This is perfect. Write down the stuff that you intended to do, write down what you didn’t do, and write down what you’re going to do and then do it.

Client: Exactly.

David: That’s perfect.

Client: All right.

David: Great.

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A Much Bigger View of Life

Posted by David Wood

The following is an excerpt of an actual transaction between David and a client in Top Coaching Techniques.

David: You feel that you’re not achieving?

Client: Well, I feel that everything I am achieving is about making money, which is a good thing, because I need to make money and I’ve figure out how to make it. The problem is that then I start to feel I can’t do the fun stuff, because I’m not making money. That’s frustrating me and I need to deal with that.

David: Good. I would tend to agree with your strategy. Not doing fun stuff because it’s not the same priority as the money making stuff.

Client: Exactly.

David: Are you doing fine with the money making stuff? That’s working?

Client: Yeah. I’m doing fine with it.

David: And it’s working because you put your attention on that?

Client: Exactly.

David: There’s a managing director I’m working with who has this 7-stage plan for their life and their business, with a grid of different areas they’re going to achieve and by when. I liked it because it included things that wouldn’t normally be in a business plan. For example: one area someone put in was giving back, and he wrote he was going to sponsor a child. Another person’s area was goals they had for their kids. Another’s was life-changing experiences. I think one of them was to go and visit a morgue.

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Your Certification Options

Posted by David Wood

The following is an excerpt from David’s independent report on coaching training and certification.

Let’s summarize your choices:

A. Forget about accreditation until you have 1,000 hours of paid coaching under your belt (by which time you may not care if you’re accredited or not).

B. Pick a school whose training inspires you and get their accreditation

-If they are rubber-stamped by the IFC – great! At the end of the day you should end up with both certifications.

-If you choose Coachville, then no ICF accreditation (at least yet), but you’ll have a CV accreditation, and an IAC accreditation. (Is this IAC accreditation worth anything? More in the next chapter.)

C. Go the other way around, and set your heart on the ICF accreditation, and pick a school accredited by the ICF – and whose training inspires you – to end up with a school accreditation AND ICF accreditation.

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David Wood on Coaching Methods

Posted by David Wood

The following is taken from David’s interview in 10 Super Coaches.

When you started out did you coach face to face, or by telephone?

I did both. Initially I thought it had to be face to face, then I moved to phone coaching because I got a client in Melbourne and I was in Sydney at the time.

Now what I’ve found is that I actually prefer phone coaching. I do quite leveraged sessions, I work for twenty five minutes a week with people and I think if I was going to coach face to face it would probably be more appropriate to do forty minutes, maybe longer.

I’ve moved more and more towards voice only, over the phone. Also, if you do expand to a national practice or an international practice you’re going to have to do a lot of phone coaching, it’s just the only way to do it.

I say to new coaches, do what feels good.

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Copyright 2018 David Wood.

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