Mike Turner on Discovering Your Niche
The following is taken from David’s interview with Mike Turner in 10 Super Coaches.
What are your coaching niche(s)? How did you discover this?
My niches are executive coaching and mentoring, transition coaching, and metavising/supervising other coaches. I discovered these by noticing what the work I was actually doing was, what I felt drawn to do and what I enjoyed.
How would you suggest coaches find their niche?
Discover what you are naturally good at and do it. This sounds easy but is often quite difficult since we tend to be blind to what our natural gifts are. So, notice what interests you, what you feel drawn to, and what you enjoy doing. Get feedback from people who know you, about what your natural strengths and talents are.
Then go with the flow of what is already present and seek to expand and enlarge it so that what you do is aligned with what you love and what you are naturally talented at.