The following is taken from David’s interview with Michael O. Cooper in 10 Super Coaches. 

What are your coaching niche(s)? How did you discover this?

Leadership Coaching: I have always held a fascination about leaders and how they ticked, how they inspire and motivate others, and unfortunately, often how their unchecked egos ruin their influence. I discovered the 15 Leadership Proficiencies developed by Thomas Leonard and started using them with a client on a whim. Within a few months I was asked to present at a conference on leadership and have been speaking and coaching ever since. Serendipity really.

Coaching financial advisors to market themselves effectively: I developed this nice out of necessity when I was near bankruptcy and needed to double my income in one month. I had worked with one financial advisor on a pro bono basis and he doubled his business within a few months. I was desperate and began interviewing other financial advisors to understand their market better. Essentially, they developed a “guided coaching program” for me. Within four weeks I quadrupled my business with this program. Note: I didn’t have a passion or experience in this niche, but the need already existed in the market.