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Ginger Cockerham on Dealing With Challenging Coaching Situations

The following is taken from David’s interview with Ginger Cockerham in 10 Super Coaches.

What if a client brings up a serious life problem – and I don’t have a clue about how to help her/him?

I learned to distinguish between coaching and therapy and referred clients quickly who needed therapy. With the rest of my clients, I recognized that it was not my job to solve my client’s problems – it was my job to be their coach and support and encourage them as they discovered their own solutions.

How can I possibly convince a company that coaching will impact the culture and the bottom line with no established research to substantiate that?

I did pilot programs that would provide results substantiated by their internal records.

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This entry was posted on Monday, February 20th, 2012 at 12:00 pm and is filed under life coaching . You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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