The following is an excerpt from the CoachStart Manual. 

Suppose coaching comes up and the person says: “That’s interesting”.
Here is a series of questions which will often lead to a strong trial session:

“Really?  Have you ever considered working with a coach?

What’s one area you would focus on first, if you had your own coach?

Do you think coaching might make an impact in that area?

Well – why don’t we find out?  I’d be happy to offer you a 20 minute consultation – no obligation, and no charge.  If it turns out coaching can’t really help, at least you’ll leave with a good sense of what coaching is all about.  If it turns out it would have a big impact, we’ll look at what kind of coaching structure would best support you.

Great – how do I reach you?  How’s Friday for you?”