The following is an excerpt from the CoachStart Manual.

It’s one thing to have filled your practice by getting on the phone and offering lots of free or discounted sessions or consultations.  But we don’t want you to be calling people for the rest of your life!  We just recommend this to ramp everything up quickly — to build your confidence, expertise, public profile, and testimonials.

What you need now are Marketing Engines, which send you a steady stream of clients. In the next three chapters we’ll cover the most fun and productive strategies:

•  How To Get Clients Via The Internet

•  How To Get Clients Via Alliances

•  How To Get Clients Via Public Speaking

Caution: Don’t use all of these strategies.  Doing a little of each will usually be a waste of time.  You want to pick one or two, and go deep.  Use them consistently for six months or preferably twelve — and you should see some great results.  Once you are getting results from one or two engines, only then should you consider adding a third.