The following is taken from David’s interview with Anna Dargitz in 10 Super Coaches.

What advice would you give coaches about charging clients?

Give some of it away knowing that what you give freely comes back tenfold. Give some of it away with the agreement that the client may receive benefit, but they are also giving themselves to the coach so the coach can practice their new skills. And for some, charge what people can afford to pay you, noticing who receives the most from you (your ideal client). Notice who you attract and what it takes to attract your ideal clients.

How did you deal with the coaching/charging friends issue?

After feeling disappointed a few times because of my own unrealistic expectations, I stopped going there! I cross-referred. My coach colleagues sent me their/family and I sent them mine. Always pro bono with the agreement that both coach and client were practicing on each other.