The following is taken from David’s interview with Andrea Molloy in 10 Super Coaches.

What advice would you give coaches about charging clients?

Don’t undervalue your services, do your market research. Find out what other coaches are charging locally and position yourself well. Don’t apologize for your rates either, be confident in stating your fees so the client appreciates your worth – they need to feel they are getting good value for their investment.

Do you recommend offering free coaching?

We offer potential clients the opportunity to chat with a coach for half an hour, to answer any queries they may have about the coaching process and so the coach can learn more about the client’s specific requirements.