The following is taken from Get Paid University.

Now, why do we have a newsletter? Billy Mae is saying that Bryan is a mentor of his. Right on, Billy. So why have a newsletter? I was asked to speak at Harv Eker’s Never Work Again conference. He’s the one who wrote a book called The Millionaire Mindset and I initially said no. I mean, yeah, why would I want to go and speak at there for? They said, “We want you to speak about newsletters. We understand you have one.” I was like, “Yeah? Who doesn’t?” But I realized that newsletters were the fundamental lynchpin of my business, like everythingrevolved around that because I kept giving away free information in the terms of valuable articles and building a relationship with people. I built my newsletter for three years before I had a product. Now fortunately, you guys have got me so you’re not going to wait that long. But I didn’t know any better and I just built it for three years and I was trying to sell my coaching and then when I did release a product, I can’t remember the exact amount – I think it was somewhere around $3,000 to $5,000 I brought in which was amazing to me for my first product launch.