The following is taken from David’s interview in 10 Super Coaches.

What did you charge your initial clients?

My first ever paying client I charged Australian $25 a week. If you were going to translate that to US dollars it would be pretty similar, you might charge US $20 dollars a week or even $25. (I’m not talking about straight conversion, but I think that would be appropriate).

Then I started saying that my regular fee was $250 a month, and the first couple of people that came in, I said, “Look, this is what I charge, but I’d be happy to do you for half of that fee” and they were thrilled to be working with me for what they saw as half price.