2012 - Inner Firewalking

Adding Product to Your Website

The following is a transcription taken from Explode Your Practice.

Product. You have your programmer going, newsletter up and an offer ready. You are getting a high hit rating. I am getting about 15 sign ups a day and 300 visitors. That’s 5% of people signing up, which is probably pretty good. You want at least a 5% sign up ratio. Then free web traffic. #3 is to get your product. And then #4 are you going to the Pay Per Click Engines. The best one I found is Google. I spend about, not sure it it’s per month, if it’s per month, about $400 per month. And I get $1000 in revenue through Google. So I’m making $600 per month through Google.

And it’s so easy.

Start Writing

The following is taken from Get Paid University.

Once you’ve answered these questions, see what theme or key points pop out at you and start writing your bio. Remember to include items that will help people form a connection with you. For example, if you’re a mother, mention it. Or, if you’ve been married and divorced and made it through the process, include that. Make sure that your bio is not just a list of accomplish- ments but that it shows who you are as a person.

You can also draw a tie between your prior work and coach- ing in your bio. If your background and training are a close fit with coaching, mention how it was a natural progression. If they’re completely at odds with coaching (is there such a field?), you can mention why you’ve made the switch.

If you get stuck, surf the internet and find other coaching bios that appeal to you. Do you have something in common with these people? Reading their bios might help you remem- ber experiences or accomplishments you have that relate to your coaching practice. Use them!

Using Credit Cards

The following is an excerpt of David’s interview in Top Coaching Techniques.

Ingrid: Should we even have a credit card?

David: You can have a credit card, but only if you can control your spending and pay it off every month. If not, you can rip up your card or freeze it in a block of ice so you can’t charge at the spur of the moment.

Ingrid: I know someone who has done that.

David: Only use it in a real emergency.

Ingrid: Do you have a credit card?

David: I have two, actually. I love my credit card for the frequent flyer miles. But, only have one if you are controlling your expenses and saving. Next, list everything that you spend money on. Next to it write, ‘Is this something I could easily cut with no pain, with some pain, or I would rather cut off my left leg?’ Then look at how much you would save each month if you slashed this expense.

Philip Cohen on Charging Clients

The following is taken from David’s interview with Philip Cohen in 10 Super Coaches.

What advice would you give coaches about charging clients?

Often new coaches undervalue their services. I believe in charging clients what you are worth. However, when starting a coaching business, there are two reasons to have clients: to make money and to have someone who can help you expand your skills. I like the idea of having a set fee and being willing to reduce it for a period of time to make it easy for someone to become a client. As they work with you, they will see your value and be willing to pay more.

Michael O. Cooper on Finding Clients

The following is taken from David’s interview with Michael O. Cooper in 10 Super Coaches.

What method did you find most effective in getting your initial clients?

I asked friends and colleagues at my employer to try it out. I didn’t have a structure to master the complimentary session then, so it often turned out that the client was uncoachable or just doing me a favor. I did attract a few clients this way, but with a structure, I would have spent less time working too hard for little return.

Did you coach your friends and colleagues? If so, what invitation did you use that worked best and felt good for you?

I have coached friends and I’ve had incredible experiences – both good and bad. My recommendation is to refer your friends to other coaches you trust. Even though I had a few positive experiences, the relationship changed in a way that I was not prepared to accept at times. I also did not establish sufficient boundaries when working with a few friend clients – they would call me at all hours for coaching – one even asked me to coach him through a situation at a party while he was intoxicated.

Ernest F. Oriente on Charging Clients

The following is taken from David’s interview with Ernest F. Oriente in 10 Super Coaches.

What advice would you give coaches about charging clients?

A couple of pieces, number one: my observation, pricing is in your mind in terms of what you’re comfortable with or not in terms of your fees, so there’s a hurdle for coaches to understand about what their value is that they bring to an organization.

Number two, it is important to raise fees on a consistent and regular basis, although I make the distinction that I still have clients from 1995 and 1996 that I have never increased their fees. I only increase the fees to the new clients who are coming in.

Archive

Yearly Archive for 2012