I really think in your business that if you have a weak brand you’re not going to want to really put it out there for people. Your not going to really want to hand out your business card. There’s going to be a difference in your energy. But, if you’ve got a strong brand that is really pumping, you are going to be thrilled to hand out your business card. You’re going to want to actually be really public.
One of the best features of a website is that you can automate almost everything, freeing up your time so you can do the things you really want to do – instead of being up to your neck in paperwork.
One type of automation is called an autoresponder. Autoresponders send out a series of email messages you’ve created, in a particular order, at set intervals. You can even personalize the emails with each of the recipients’ names.
It takes on average between six and ten contacts (emails, phone calls, visits, etc.) with a prospect before they will feel they know you well enough to buy from you. The higher the price, the more contacts are needed. That is where autoresponders come in.
Say you had to email 100 prospects on your list. And you had to email them each 10 times over the next six months. 1,000 emails is a LOT to do by hand!
However, you can set up an autoresponder with ten emails that will be automatically sent to the 100 prospects at set intervals. Setting it up is not hard, but there are definitely are some do’s and dont’s we recommend to produce maximum sales. Once you discover the power of autoresponders, you’ll see your business explode!
The following is an excerpt from the book Get Paid For Who You Are.
Your business name should meet as many of the following criteria as possible, bearing in mind that it’s rarely possible to satisfy all of them:
For example, let’s say Paul chooses the name “My Second Life” for his divorce-consulting business. This name meets the first few criteria: he loves it, it’s easy to remember, it describes his service of offering a new life to women going through divorce, and it’s simple, short and easy to remember. It misses out on one criteria as it doesn’t include words people are likely to be searching for such as “survive divorce”. But that’s fine — it’s hard to satisfy all the criteria.
The following is an excerpt from the book Get Paid For Who You Are.
Until you’re clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. it’s like trying to run with your shoelaces tied together. When you are clear on who you want to help — your “target market” — you’ll want to tell everyone who’ll listen and forge ahead with energy.
a target market or niche is the group of people you’ve decided to help. You can narrow it down in lots of cool ways, including age, income, where they live, occupation, or what they need. a target market is very specific and helps you to focus your marketing efforts. Without it you can get too scattered to succeed.
Many people ask, “Why do i need a target market? Why can’t i offer my services to everyone?” after all, why would anyone want to turn away customers? it can feel limiting.
However, choosing a niche or group of people to focus on doesn’t keep you from working with other people outside of your niche. You’re still allowed to work with others when they come to you. Surprisingly, it increases the number of people who come to you because you’re more attractive; you’re clear, focused, working with the right clients and happy. More importantly, it makes it so much easier for the right clients to find you!
The following is taken from David’s interview with Jim Earley in 10 Super Coaches.
What training, experience and qualifications did you have when you started coaching?
Well, firstly I had some solid academic qualifications. Aside from those – although I had no specific coaching training – by the time I came to coaching professionally, I had:
The following is taken from David’s interview with Judy Feld in 10 Super Coaches.
What are your coaching niche(s)? How did you discover this?
Niches and specialties are very important in the growth of a coaching practice.
I think you create niches and specialties, not discover them. Here are three of my niches:
How would you suggest coaches find their niche?
Know yourself- use assessments: behavioral styles, values, strengths, etc. Coach people whose work you are interested in, and concentrate on niches that fit your strengths and background.
Be consistent in your messages; craft your own identity.
Invent your own sub-niche; create your unique area of specialty.
Strengthen the reserve in your business so that you can invest in long-term specialization. Be open to change.
Communicate continuously and creatively with your target market.
Provide real value; continue to add value.
Choose your specialty so that it does not depend on fads- fleeting whims of your decision-making population.
Above all, choose niches and specialties that you enjoy.
Copyright 2018 David Wood.