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Yearly Archive for 2012

Home Blog2012 (Page 34)

What a Coach Provides – Part 2

The following is an excerpt from the CoachStart Manual.

a)    Challenge to expand the thinking process and make bold new decisions.
Someone daring you to go further than you ever have before is also an extremely powerful way to break old habits and forge new boundaries.

b)    Direction in times of confusion, opinion and if necessary, advice.
Once again, the power of a fresh set of eyes to interpret a new perspective on a situation is often invaluable during the coaching process.

c)    Brainstorming to flesh out new ideas.

d)    Acknowledgement and validation
This cannot be stressed enough. The coach who only focuses with the client on what is missing and what needs to be done, deserves to lose the client. 

Here are some interesting statistics from a past ICF client survey:

* Role of the Coach:  84% believed that the major role of the coach was as a sounding board, whilst 78% focused on motivational aspects. 56% viewed their coach as a friend, 50% as a mentor.  46% viewed their coach as a business consultant, with 41% as a teacher.

What a Coach Provides – Part 1

The following is an excerpt from the CoachStart Manual.

A coach will provide many things during this process, such as:

a)    Access to ideas the client may already hold, but is not yet aware of.
By viewing the situation from a different perspective, the coach is able to lead the client in an exploration of ideas that he/she may not have previously considered.

b)   Clarity around what the client actually wants. 
What does it look like? In which country?  How many?  How often?  How would you feel?

c)    A sounding board for new ideas.
Providing a safe place to suggest new ideas is an essential aspect of the coach’s role, in that this encourages the client to step beyond their current situation, unlocking a world of new, unexplored potential.

d)   Support in big decision making.
Encouragement in walking new paths is essential to build the courage to continue beyond the safety of what is known.  The coach can help the client grow and develop their own individual strategies and solutions.

Hot Invitation

The following is an excerpt from the CoachStart Manual.

How many times are you at a party, meeting, in an elevator, etc., and someone asks you what you do?  This is an excellent opportunity to invite someone to experience coaching with you.  However, firstly you must give them a REASON or INCENTIVE to do so.  Secondly, you must extend an INVITATION!

A HOT INVITATION is one extended when you are already talking to someone, and coaching comes up (as opposed to a warm invite where you call someone you know to discuss coaching).  You’re on the spot — here’s an opportunity to turn a conversation into a trial coaching session.

Biography Building Exercise

The following is an excerpt from the CoachStart Manual.

Exercise

  •  List the Top Ten Reasons someone should hire you.  What are your strengths?
  •  List everything you can think of that you have done in your life – including training, experiences, insights, etc.  Cross out anything that doesn’t add to your credibility or express who you are.  (Suggestion: check with a fellow coach on this to make sure you are not throwing out valuable information that you are blind to.)
  •  Write a half page Bio. Then go through and cut it down to two to three paragraphs that really describe you well.
  •  Search the internet and print off three bios that sound attractive to you (yet don’t rely on hard facts you cannot replicate; e.g., a Doctorate in Psychology).  Use these to inspire ideas and rework your bio.
  •  Have a friend who is good with words or marketing, edit it to give you a Bio that sounds great!  A great sounding Bio can make an amazing difference to your confidence.
  •  Run your Bio past three friends or colleagues who you would like to coach and that represent your target market.  Use their feedback and suggestions to further improve it.
  •  Put your Bio on your web site, and in a handy electronic file where you can easily find it (to insert in an e-mail, or to forward to a prospective client or audience).

Where to Find Clients

The following is an excerpt from the CoachStart Manual.

I believe it makes sense for your client-gathering strategies to depend on how far you are along the coaching ‘curve’.  If you have at least a year’s experience in coaching, and an existing client base, then I suggest you jump ahead to Advanced Marketing Strategies.

However, if you’re still building up your confidence, then I’m going to outline here a strategy, which I have found to be the fastest for building confidence, and getting your initial clients.  (Once you are confident and have a full practice, revenue increases, your attraction increases, and you’ll know more about who you want to coach.)

Rachel Pryor on Training and Certification

The following is taken from David’s interview with Rachel Pryor in 10 Super Coaches.

Would you advise coaches to pursue certification?

Yes, yes and yes. There are just too many people who set themselves up as coaches – it is getting increasingly clear that those with certifications stand out.

If so, at what stage in their practice, and through which accrediting body?

Certification requires a certain number of client hours, so that might determine how soon you can become certified. I went straight for the highest certification there is (CCMC with CoachInc, and CMC with the International Coach Federation) because I had more than enough client hours (2500+). I certified after 3 years coaching.

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Copyright 2018 David Wood.

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