2012 - Inner Firewalking

Coaching Principles: Action

The following is an excerpt from the CoachStart Manual.

It is true that people receive value from growing awareness, or insights about their life. I am sure there are coaches who help their clients gain clarity during the session, and then leave it to the client to decide what, if anything they will do before the next session.

However, a generally accepted principle of coaching is ACTION. Without action, results do not occur — and many of your clients will be seeking results. Also, action provides the opportunity for new insights — it’s not until you go and ask three girls for a date that you can learn more about your fear, including how to get past it.

It has been said: “If the client is not left in action, coaching did not occur”.

A strong statement, but I tend to lean in this direction.

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If you would like further information about how to coach, then I recommend you view our coach training libraries at:

http://www.CoachingClips.com

Andrea Molloy on Charging Clients

The following is taken from David’s interview with Andrea Molloy in 10 Super Coaches.

What advice would you give coaches about charging clients?

Don’t undervalue your services, do your market research. Find out what other coaches are charging locally and position yourself well. Don’t apologize for your rates either, be confident in stating your fees so the client appreciates your worth – they need to feel they are getting good value for their investment.

Do you recommend offering free coaching?

We offer potential clients the opportunity to chat with a coach for half an hour, to answer any queries they may have about the coaching process and so the coach can learn more about the client’s specific requirements.

School Plus ICF Certification

The following is an excerpt from David’s independent report on coaching training and certification.

Given the wide range of quality schools that are accredited with the ICF, or at least ‘aligned’ with their competencies (see ‘How to Get ICF Certified’), why not choose one of these schools? This way you always have the option of either sitting you ICF exam with this school, or one day submitting your training record to the ICF and getting ICF certified.

This approach gives you the option of going for ICF certification when you’re done (and have met the remaining criteria).

Creating a Product

My first product was an accident. I didn’t know about internet marketing, I didn’t know about products, I didn’t know that that’s what I really needed. I was just a coach… just a coach. I gave a speech to a conference and the speech turned out really well and I’ve had the presence of mind to ensure that I had the rights to the recording. I didn’t really mind that they had the rights to the recording as well, that I made sure that I have the rights to use it however I want it and the speech happened to turn out really well and I thought, we’ll maybe I can sell this thing so I set a price of $39 which hasn’t changed in, oh my goodness, eight years now. It was August of 2002 and it’s firstfiftyclients.com and I sold it as… it wasn’t even a download; you could just listen to it online for three months and then eventually I made it a download and eventually I made it a CD but that’s how I stumbled upon it. We’re going to be more deliberate about how you create your product and this is a going to be a lot simpler than getting to speak at an international conference, you don’t need that.

Sample Coaching Agreement Terms

The following is an excerpt from the CoachStart Manual.

Coaching Sessions

The base coaching is 3 sessions (one per week), and then a rest on the fourth week. (Feel free to send me your self coaching form in this rest week, or simply rest!). Sessions are 25 minutes long. Your support in finishing on time is appreciated. If you are on a reduced plan, you may receive two or even one session every four weeks.

Client Bonuses

Extra Time: I’m available! You may call me between our session times if you need coaching on an issue, or can’t wait to tell me about something great. I do have time between our regular sessions to speak with you, if needed, and enjoy providing this extra level of service. I do not bill for this additional time, but I do ask that you keep any extra calls brief (e.g. 5 minutes).

E-coach: Feel free to e-mail me during the week to a) share a win, b) clarify a point, c) have me review something, or request coaching on a particular issue. It’s up to you how much you use me this way.

Friends: If you have a friend, family member or colleague who would like “one-off” coaching on a particular issue, I am happy to spend 15 minutes with them. I can usually move someone forward in a specific area of his or her life in one session. There is no charge for this.

Free Traffic

The following is a transcription taken from Explode Your Practice.

This takes time – at least 3 months. So you want to do this sooner rather than later. Once you are in the related to anything you want to sell. Then at overture find out which ones are getting searched on. Get your top 5 key words. If you go to Google ads you want to go for all the keywords. But the ones your programmers will put in the Meta tags will be the top 5. You might also, in your excel spreadsheet, say what the product is like, general coaching mission stuff. It’s more complex. But this is the top 3 keywords for this product.

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Yearly Archive for 2012