{"id":1526,"date":"2012-07-20T12:00:22","date_gmt":"2012-07-20T18:00:22","guid":{"rendered":"http:\/\/life-coaching-resource.com\/blog\/?p=1526"},"modified":"2012-02-03T17:39:18","modified_gmt":"2012-02-03T23:39:18","slug":"philip-cohen-on-discovering-your-niche","status":"publish","type":"post","link":"https:\/\/www.life-coaching-resource.com\/blog\/philip-cohen-on-discovering-your-niche\/","title":{"rendered":"Philip Cohen on Discovering Your Niche"},"content":{"rendered":"

The following is taken from David’s interview with Philip Cohen in\u00a010 Super Coaches<\/a>.<\/p>\n

How would you suggest coaches find their niche?<\/strong><\/p>\n

I usually suggest letting a niche find the coach, instead of looking for one. Open yourself up to coach anyone and then look for patterns. This has several advantages: you might find yourself in a niche you never anticipated; you can build your business more quickly; you have an opportunity to coach a more diverse group of clients, which will add to your skill base.<\/p>\n

When I started my coaching practice, I got a call from a person with a network marketing business. Before long, I had 6 or 8 clients in the same business. If I had decided to pursue it, I could have created a niche from there.<\/p>\n

However, if someone comes to coaching with strong conections to a niche, then I would suggest they pursue it. For example, I had a client who was a new coach. Her previous job was executive director of a professional organization. She was on first name basis with all the significant people in her industry. She didn\u2019t have to go through a gatekeeper because she had everyone\u2019s direct phone number. I firmly supported her intent to create a niche in the market immediately.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is taken from David’s interview with Philip Cohen in\u00a010 Super Coaches. How would you suggest coaches find their niche? I usually suggest letting a niche find the coach, instead of looking for one. Open yourself up to coach anyone and then look for patterns. This has several advantages: you might find yourself in […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[122,349,264,260,137],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t