keywords - Inner Firewalking

The Right Keywords

The following is a transcription taken from Explode Your Practice.

They will look for coaching.

David: That’s a bit of a myth. For you and I coaching is a big word, but they might be more likely to type in career advice or career direction. Try this, go to overture.com and look for the search suggestion box. You can see what people are searching for. You can even put in dream and see what comes out in dream and see if it is find a dream career or discover your dream career. I’m guessing for you the most searched phrase would be new career.

David: You might find 4 key words that work for you life career direction and you have it. It’s going to be hard to compete with everyone around the world for even career direction. And if you get someone from the UK, it probably doesn’t do any good. They want to find someone on hometown. So for whatever key words you choose add Melbourne. You can go for career direction, or career coaching, another word that should be prominent is Melbourne and Australia. You will get plenty of traffic and the right kind of traffic rather than if you were to go too broad.

Yes.

David: Key words. You can’t go for too many on each page. Let’s say you want your home page to have the keywords” career coaching, Melbourne and Australia. That would work out fine. Make sure each of these words or phrases are mentioned 4 or 5 times on your page. That way when you submit it to the search engines they will rate highly.

Free Traffic to Your Website

1) Narrow your key words

Say you live in Maryland; instead of “financial planner,” which has SO MUCH competition, focus on “financial planner Maryland”, “financial goals Maryland”, or “pension plan specialist”. You’ll have better luck.

2) File names

Have key words in your web page file names: e.g. call your page financialplanning.htm

3) Key word frequency

Have your key words make up about 5% of words on the page.

4) Hyperlinks

Have your key words in the hyperlinks (the text that’s clickable) on your page

5) Alt Tags

These are in your html code and provide a description on your pictures for browsers that don’t show pictures. Yep – you guessed it – keywords in here too.

6) Reciprocal Links

Have DOZENS of web sites linking to your site. (I’ve only got about 100 linking to one of my main sites, and it’s currently #3 on Google for my major key word). Even better, when they link to you, have them put your keywords,e.g., “financial planner” IN the text of the link!

7) Focus mainly on Google and Yahoo

Get listed there, and the rest of the engines will eventually follow.