MM Newsletter

1. Announcements/Offers

For Serious Players Only…

Ready to really BUMP your practice to the next level?

Ready for advanced training on creating long-term marketing engines?

Then listen in to this extensive collection of my most powerful mentoring sessions over the last three years, with your own copy of:-

“EXPLODE YOUR COACHING PRACTICE™: Proven Practice Building Secrets to Give You More Clients Than You Can Handle.”

Get your copy now:

Explode Your Practice

2. FEATURE: The 3 C’s of Successful Web Sites

When putting together a website, it can seem quite daunting, especially if you don’t come from an IT or marketing background. To help make this task a bit easier, here are a few pointers from a coaching call you can hear in Explode Your Practice:

Creating Content to Connect

Most coaching websites include information about what coaching is, how to contact the coach, and past successes. When writing copy for your first site though, think about the feeling you’d like to create as a prospective client reads through your content.

The goal is to make them feel comfortable as they get to know you and that they can trust you … sort of like you are chatting with them over a cup of coffee.

How much information you provide about yourself is up to you, but a few paragraphs on who you are, how you came to coaching and your personal philosophy on coaching is a good start.

You can also provide links to additional information such as your background, your certifications or other services you offer. By using this technique, you are less likely to overwhelm the prospective client.

Also, don’t forget to include a picture or two of yourself. Perhaps pick some that help to represent who you are as a person, your likes, your hobbies, and/or how you coach. These will not only “put a face to the name,” but also give the client some insight into your personality and whether they might enjoy working with you in a coaching relationship!

Collecting Information

What types of information should you collect and how much information? Basically, you can go about it in one of three different ways:

1. Email Only: offer a newsletter and collect only a person’s email address, and perhaps their first name (fast and easy to collect which may lead to higher response rates).

2. Detailed Information Only: create a form that a person has to complete asking for personal information, goals, what it means to be successful, how long they might be interested in being coached and how much they might be willing to pay for such services (more involved, but it can also be an effective tool for screening prospective clients). See here for an example.

3. Combination: offer a newsletter and collect only a person’s email address; follow-up with a page confirming their subscription and a request for additional information. If provided, they will receive an additional bonus gift (fast and easy to collect, but also allows for the opportunity to secure more detailed information if the person is willing).

Whichever way you go, it’s good to have the support of an inexpensive programmer to set this all up.

Show a privacy policy prominently, and be up front about what they will receive i.e. don’t offer a download and then add them to your newsletter without asking. A great system is to offer a free download, that comes with a complimentary newsletter subscription.

Communicating Niche

If you have defined your niche, explain it in language your clientele will understand and connect with. Then put it in a prominent place on your website. Make it easy for someone to learn about the type of people you work with and why. If you don’t have a well-defined niche yet, pick something that interests you, write up a paragraph or two about it and post it to your site. (In other words, at least pretend you have a focus area or specialty. People like to see focus. Before too long, you will be an expert in that area)

Who knows who might show up from that target market and if you find that you enjoy coaching them, even better … you may have just discovered your true calling.

* * *

If you keep these pointers in mind, you will be well on your way towards creating a compelling and targeted website for your chosen niche. Good luck and happy writing!

* * *

Take action on the 3 C’s?

* * *

Want more? This, and 100 other topics are covered in more detail in the full Explode Your Practice CD set, available now.

Enjoy!

1. Announcements/Offers

For Serious Players Only…

Ready to really BUMP your practice to the next level?

Ready for advanced training on creating long-term marketing engines?

Then listen in to this extensive collection of my most powerful mentoring sessions over the last three years, with your own copy of:-

“EXPLODE YOUR COACHING PRACTICE™: Proven Practice Building Secrets to Give You More Clients Than You Can Handle.”

Get your copy now:

Explode Your Practice

2. FEATURE: How to Set a Competitive Fee for Your Coaching

Many service professionals are uncomfortable putting a dollar figure on the work they do. There’s a fine line between pricing yourself out of your market – and selling yourself short. You can hear me coaching on this very topic in “Explode Your Practice.” Here’s a quick summary that will help you find the right balance.

Your clients look to you for initial clues about the value of your services. If you give them the idea that it’s worth $50 per month, that’s how they’ll treat it. On the other hand, if your initial clue tells them your services are worth $1,000 per month, you may hit some resistance. They might think of other things in their life with a comparative cost, and say, “Hang on, how can that be?”

You may need to create a shift in their thinking and you may need to target a market that is certain to have the money. Some people easily spend thousands of dollars for a holiday, or for a high-profile course – they can also afford it for coaching if it’s positioned correctly.

Naming Your Price

An average price for coaching seems to be $300-500 per month. If you back your services with a money-back guarantee, you will have a better chance of charging this or higher. (The drawback, however, is that your client’s commitment may be lower now that they have a backdoor if things don’t work out).

I started coaching at AU$250, which is about US$210. I later raised it to AU$300, where I stayed for a long time, scared to go higher. When I finally decided to go to $400, I had a lot of clients so I went ahead. They didn’t blink, because $300 is still a lot of money for some people. The difference between $300 and $400 wasn’t as big as I had expected.

When I went from $400 to $550, I was again surprised when people responded with, “Okay, that’s what it costs.”

You have to get your clients to consider the results. For instance, I had a client – a manager – who had taken dramatic steps forward inside herself. She was finally starting to say no, to take some time off, to find her peace. What’s that worth? What was it worth to her employer, who was picking up the tab, to keep a valuable employee? Suddenly $2,000 doesn’t seem so outrageous.

Now I’m at the point where I need to screen out clients – and setting my fee high helps to do that. What if you’re not quite there?

Here’s an example: Say you’ve decided on a fee of $300 per month. Tell clients if they pay three months in advance, you’ll charge just $200 per month – a total of $600. It’s like they are getting a month for free. Taking it further, you can charge $175 per month if they pay six months in advance.

Unless you are screening out clients, you probably shouldn’t post a monthly cost of $300 on your site. With a pre-pay discount, however, you can say, “My prices range from $150-300 per month. Contact me for details.”

Collect Up Front

Assume that your clients will want to pay up front. If they ask about a month-to-month plan, you can be agreeable but explain that system is more expensive. By preferring up-front payments, you are supporting your clients by making sure they follow through. If they just don’t go for that, THEN you can offer a lower trial rate – in this example, $200 – for the first month, with the expectation of a three-month contract if all goes well.

As a higher-end coach, I let people know there are cheaper coaches. One of my clients pays month to month because that’s all she can afford at one time. I’ve encouraged her to consider someone less expensive, and she said, “You know what? I want to keep going with you. My guess is that you pay for what you get. By paying this amount of money, I know I’ll take it seriously.”

Resistance

If a potential client says coaching seems expensive, ask, “What’s it worth to you to achieve this goal? What’s it worth to you to have these changes in your life? Are you ready to commit to having these goals?”

And: “What’s the cost of NOT working with me?”

Once they have made that commitment internally, you should have a client.

* * *

Action: What are your services worth?

* * *

Want more? This, and 100 other topics are covered in more
details in the full Explode Your Practice CD set, available now.

Enjoy!

1. Announcements/Offers

What Are People Saying About ‘First Fifty Clients’?

How Did A Former Helicopter Rescue Nurse Get 17 Life Coaching Clients in Just 3 Months?

Find out at:
http://www.FirstFiftyClients.com

“David’s strategies helped me get my coaching business up and running with 17 clients after just three months! And I couldn’t believe I had $3,000 a month coming in just from helping people with their lives!”
Estelle Gibbins, Brisbane, Australia

“I have applied the information, with terrific results. I started last Monday, making a deal with myself to have a new client each day. So far, that has occurred – and I have ten new clients!”
Julie Gleeson, USA
The Art of Living

Visit http://www.FirstFiftyClients.com

2. FEATURE: How I Got 1600 Subscribers in a Month

Proudly Reprinted from Mentor Monthly #13

***

Why get subscribers? Because it’s a powerful way to let your community get to know you, to build a relationship, and stay in touch. If you’re selling a product or a service, it usually takes several instances of contact before someone will buy from you. Enter the eZine!

I sent out an update recently to my R & D team mentioning I got 1600 new subscribers last month, and one member asked how I managed it. I thought I’d share the different methods with you, too.

Free Web Traffic

Submit your sites to the major search en’gines, and if you have crafted your pages properly, you will come up near the top when people search for your key words. E.g. ‘life coaching’, ‘motivational speaker’, ‘corporate training’.

Save time and get better results by getting a good software program to do your work for you, and it will train you as you go.

There are certain key things you should have in any search engine software you buy. You can surf the web and research to your heart’s content to find the one that is best for you. Or if you prefer to buy the one I use and recommend, you can get the free 30 day trial version of WebPosition Gold here: 30 Day Trial Version

Multiple Sites

I have more than one domain and many of my sites link to the other domains. Part of your search engine ranking has to do with how many sites link to yours. So through multiple sites, my search engine ranking goes up. Every site you have, in fact every PAGE you have on your site, is a chance you’ll be found by a search engine. More pages, linking to your home page, also increases your Page Rank with Google, meaning you come up higher in the listing.

My site Life Coaching Resource is rated #1 on Google right now for the key words “life coaching”. We used the phrase throughout the site and all our sites link there.

Free traffic is great – but it’s not the only source…

Paid Google Traffic

I use Google Adwords to gain most of my customers. For Adwords you pay per click for certain keywords. Someone will type in, say “Life Coaching” in the Google search bar. When the search results come in, the ads on the right show up in correlation to the key words typed in. You only pay if someone clicks on the ad.

The secret for me is that the products the customers buy when they come to my sites, pay for the web traffic. As a bonus, I get lots of newsletter subscribers.

Sales Letter

When I am writing a sales letter for a product, I use that opportunity to ask for subscriptions. For an example of how I get a subscription, let’s use www.10SuperCoaches.com. I use a hover ad that glides across to ask for the subscription.

You can also put it right into the text of your sales letter. Before we used the hover ad what I did was mention a few interesting ‘hooks,’ and then I put in this paragraph:

“Before I show you exactly how these ordinary people built such successful practices, make sure you take away a free copy of ’50 Power Questions to Ask Your Client’. It comes with a free subscription to my Ezine ‘Mentor Monthly™’, which teaches you how to coach more effectively, and gain clients with ease. (Note: I will never disclose your private information to anyone else, and you may unsubscribe with two clicks of the mouse).”

Right under that paragraph is the subscription box. The ‘thank you for subscribing page’ pops up separately so when they close it they are still reading the sales letter.

Free Download

Notice in the above example I am not asking them to sign up for a newsletter. Rather, I suggest a free download of ’50 Power Questions’, which includes a free subscription.

I’m now using this technique at a lot of my sites e.g. www.life-coaching-resource.com. I have a post it graphic that makes the free download attention grabbing. And I also have it in the left column under Free Tools. In order to get the free download, people often choose to get the newsletter at the same time (note I don’t require it though – they CAN uncheck the box if they really want to.)

What could you put together that will be of value to your customers?

(Or if you like, you can provide my ’50 Power Questions’ on your site as a free download. Just go to one of the above sites and follow the process to get the download, and then place it on your site the way I’ve done at www.life-coaching-resource.com.)

Radio Interview

I also received about 200 subscribers from a national radio interview. National was great, but I had to get up at 4am to do it!

Have you been in contact with your local media for radio or newspaper articles recently?

* * *

Action: Get more web traffic

1. Which of the 6 ways sounds the most exciting for you to do right now?
2. Start planning for how you will use that way to gain more traffic.
3. Post what you plan on doing at the blog then check back in there with your results.

* * *

Want more? You can find more ways to use the internet to gain clients and get more in depth on the solutions above in our new Internet Clients eCourse.

Enjoy!

P.S. Got a comment on this article? Add it to the blog.

1. Announcements/Offers

Independent Report on Coach Training and Certification

This free report by David Wood and Daniel Midson-Short reveals the real story behind coach training and certification, answering these crucial questions:

• Do you need to be certified at all?
• How to get a $300 coach training special
• How to choose the perfect school for you

Who should you get certified by? ICF or IAC?

• What if you already have related training?

Available now as a free download in pdf format at:

BecomeACoach.com/freedownload.htm

(Comes as part of the free Coach Training Mini e-Course)

2. FEATURE: Case Study: From Successful Coach to Extraordinary

Michael Stoller was already a successful coach. He’d been at it for more than six years, logging 2,200 hours experience, and had coached more than 200 people. But he saw limitations in what he was doing, and he wanted to take his business to the next level.

That’s when Michael called me. I was especially impressed with Michael’s determination and results, so I asked my assistant Aine to get his story. It’s a very inspiring one.

Note: the audio and some of this article sounds like promo for the CoachStart Program which I run for already successful coaches – which is ironic as I’m not seeking participants right now. But what I’d like you to get from this article and audio is inspiration from Michael’s passion and results as a coach. There’s a link to the full audio here.

Below are a few highlights of their conversation.

“I came to David specifically to re-brand myself,” Michael explained. Although he was already a life coach, he wanted to work with a new clientele – business people and entrepreneurs with the financial resources to spend on his services.

Michael wasn’t familiar with David’s work until he received an email from his father, who had found David’s site. “I was impressed with the way David marketed himself, his products and services,” Michael said. He thought the investment sounded very high, but then said: “If you can help me get where I want to be, then the cost is very small.”

Specific strategies

Michael decided to use a new approach to David’s coaching services. “In the past, most coaches helped me get in touch with my inner wisdom, but I used David more as a mentor and guide,” he noted. “I wanted direct advice, like ‘Here’s what I think you should do if you want to get to the place you want to be.’ “During our sessions there would be specific suggestions like: ‘Get this section of your website going. Hire someone to do your logo. Create a sample home page. Write your bio.’

One of the biggest action steps Michael took in the CoachStart Program was coming up with a powerful name and brand for his business: Career Rocket Coaching. “It was something David suggested way at the beginning, and it didn’t ring with me, but it ended up that as I played with developing it and my logo, I really liked it,” Michael remembered.

As Michael developed the content for his site, “David told me what he liked, but more importantly, what he didn’t like, so my website would match the image I wanted to get across to my clients or potential clients.”

Spectacular results

Michael had just moved from a metropolitan area to a smaller community of 25,000 when he started working on going to the next level. “I knew nobody,” he said. But now:

• Michael has six brand-new clients, and is making close to $2,000 per month just with those agreements. He has 8-10 more who are close to a verbal agreement.
• His clients have signed up for six to nine months!

He has become well known in the community and has been involved in Chamber of Commerce events.

• He launched his new website, CareerRocketCoaching.com
• He has a new logo, new business cards, and even embroidered polo shirts. 😉
• He’s been doing speeches and seminars, including The Art of Networking and Motivational Sales.
• He was interviewed about coaching on local television!

Michael’s next step is to develop products to sell over the internet for passive income. “Prior to working with David, I thought that was a three-to-five year goal. Now I see it as a one-to-two year goal,” he remarked. “I’m thrilled with the results. Things I thought would take much longer to get to, they’re actually pretty much around the corner.”

What did you learn?

These results alone were certainly something to be happy about, but perhaps a more important result, Michael said, was “I found out that I know how to do this, it reinforced for me that I was doing the right thing. I really learned to trust myself.”

“The thing I want my clients to be left with is that you can trust yourself above all others. And I’ve really learned that over the past three to four months.”

Michael says that the most fulfilling part of being a coach is being “in a career that causes me to constantly look at my life, where I can create more satisfaction and joy in my life.” He also gets a great deal of joy from “assisting people to see that what they want in their life is actually possible, that they are smart enough, creative enough, that they do have enough knowledge.”

“I help them see they don’t need to know more to be successful, they need to see what’s stopping them. Starting them breaking down the barriers, those fears and concerns is extremely rewarding.”

For coaches who are just starting out, that advice holds true as well. Michael feels it’s important to remember that success “takes a lot of hard work, it doesn’t happen overnight. I don’t think it’s rocket science to have a successful business, whether it’s coaching or any other business. I think it’s doing things consistently over time, and giving yourself enough time to succeed.”

***

Action: So what calls to you…

1. Who is your mentor? Find someone to inspire you and keep you on track.
2. Where would you like to focus your coaching? Have you narrowed your niche?
3. What barriers are holding you back?
4. What do you plan on doing to move up to the next level?
5. Post your answers on the blog.

***

Want more? The principles Michael and David covered in the CoachStart Program are explained in The CoachStart Manual.

Enjoy!

P.S. Got a comment on this article? Add it to the blog.

P.P.S. I’m generally not taking on clients right now, but if you happen to be one of those extraordinary coaches who has already generated success, and is ready to make a bigger impact on the world, then drop me a line using the form at the CoachStart Program page.

1. Announcements/Offers

What’s possible in YOUR relationship?

I was very moved to receive this success story from a reader of my ebook: “The Truth About Women”:

“David, I have to say thank you sooooo MUCH!!! My husband and I seemed to be worlds apart until I found your ebook. We were in such bad shape I thought there was no where left to go.

We starting reading ‘The Truth About Women’ together about a week ago and it was as if the light came on. He actually looked at me and said “I GET IT! I understand now what you’ve been trying to tell me all along”

We have our good days and our bad days, but the bad ones are becoming far less and when we need to we just reference your ebook to seek coaching!

I know this all sounds so stereotypical but it is the truth. Thank you so much.”

Tracey Iverson
West Chester PA USA
gtkiverson @ aol.com

Note: But don’t be fooled – it’s not just for people in trouble. Ready to take your relationship to the next level?

Click here for “The Truth About Women“

2. FEATURE: Set Awesome Goals for 2007!

(Reprinted from a past article as it’s so good!)

Welcome to the New Year! Did you ever want to be one of those people who makes resolutions or sets goals every year and actually sticks to them?

My friend Peter Hegarty has made 3 resolutions every year for the last 15 years, and completed every one!!! Imagine if you had set and achieved 45 extra goals for your life!

But that’s pretty ‘out there’. This article isn’t for those of you who easily create three resolutions every year, create a plan for achieving them, and put it into action without effort.

No – it’s for those of us who WANT to make some changes to our life, and are JUST ABOUT to do some goal setting, and were waiting for the push that comes from this very newsletter. Well here it is!

And you’ll be glad to hear I’m not going to bust your chops about goals. I’m clear that many of us don’t set goals because we don’t want to set ourselves up for ‘failure’. It’s a bit confronting. Well – welcome to the ‘easy flow’ method of goal setting.

I’m going to simply invite you to create three goals that will make a difference to your life, and then to put them up on your wall. If you don’t complete them – what have you lost? You’re no worse off. And if just picking some goals and putting them on your wall is enough to tip you over the edge and cause some results, then you’ve discovered a very easy way to make changes!

My 3 Step Goal Finder™ Method

So let’s get started. Here’s my easy 3 Step Goal Finder™ method:

1) Firstly pick an area of your life that you really would love to polish up. (Not SHOULD polish up, but would LOVE to polish up). Common areas are relationships, career, finances, health & fun/lifestyle.

2) Then set a resolution or goal that would put a smile on your face when achieved, and write by when you would like to have it. (A stretch is OK, but keep it doable.)

3) OPTIONAL: Repeat this process until you have 3 goals. (Note: You can skip these steps and simply pick something that you know in your heart you want to do.)

Your goals should be specific (i.e. will it be clear when you’ve reached it? A goal like ‘feel better’ about myself is hard to measure. While a goal like ‘lose 10 pounds’ is very clear.)

***

Action: So what calls to you….

• A healthy toned body?
• A clear financial plan?
• 30% increase in income?
• Starting your own business?
• Feeling free, expressed, and in love with your partner?
• Back in communication where there has been a rift?
• Two weeks in Peru?
• To sing in public?
• Learn a language?
• Own your own home?
• A job you love where you’re truly making a difference?
• Find a life partner?

* * * *

1. Decide on your one to three targets.

2. Now that you have one to three targets, they need to see the light of day! So write them down in big letters and put them up where you’ll see them every day. You might even like to get creative, and use paint, and/or find a picture that motivates you.

3. I also highly recommend telling at least three people, to make it real. If it feels appropriate, ask for their support (e.g. to call you once a week to ask how it’s doing). Of course – it’s hard to beat getting your own coach; at the minimum you show yourself you’re serious

(I just hired a nutritional counselor for 3 months myself)

4. Post your goals at the blog for the world to see!

Enjoy!

1. Announcements/Offers

What are they Saying about ‘Explode Your Practice™’?

“I have already listened to at least 6 hours and my ability to open my practice has been accelerated by at least 3-6 months. Hearing David’s real life advice to coaches has made a huge difference for me.

This will take months off my learning curve. I won’t have to go through the frustrating trial and error process which costs time, money and clients! Thank you, David!”

Jeannie Crowell
Oregon, USA
jcrowell @ bendcable.com

Get your ‘Explode Your Practice’ CD set at:
www.ExplodeYourPractice.com

Two Week Productivity Challenge!

Congratulations to everyone who completed the two week productivity challenge!

You can post your results and see other’s results here.

Would you like to see another one? If so, post it at the same place, here.

Core Dynamics Recordings now available

Hundreds attended the introductory teleclasses to discover Core Dynamics for themselves. Tom Stone has made the recordings available for SolutionBox subscribers here:

www.SolutionBox.com/special.htm

(Click on the links in the table with Introduction to Core Dynamics Coaching)

The Core Dynamics Coach Training Certification Program is an unprecedented combination of the power of Core Dynamics with the precision of the International Coach Federation Core Competencies.

Due to the demand of SolutionBox subscribers, three new start dates are available for this one-of-a-kind program. Listen to an introduction and demonstration, and sign up today:

www.SolutionBox.com/special.htm

2. FEATURE: How to Get Noticed by the Media

One of the best ways to ensure you’re in demand as a coach is to become known as an authority in the field. And the quickest way to get that sort of visibility is to get media coverage.

An interview on television, radio or in the newspaper is sure to command attention while giving you instant credibility in the eyes of potential clients.

“Great,” you’re saying. “So, how do I get the media to notice me?” We’ll get to that….

First, we want to make the prospect of interviewing you as easy and attractive as possible. If you are accessible, interesting, and already have key background information handy, journalists are going to be much more likely to follow through with an article.

So let’s start by gathering some basic information about you. This is what you can use to create your media kit – or even better – your online Media Room.

Give journalists something to work with, and a reason to put your story on paper or over the airwaves.

(At the end, I’ll show you my Media Room so you have an example to go from.)

Step 1: Gather your information

Biography

First, write your biography. (No, not an entire book.) Start with the basics: a few paragraphs about who you are and what you do.

Then think of several interesting tidbits that might make you stand out. They don’t necessarily have to be related to your coaching. The fact that you are an expert weaver, have tried bungee-jumping, teach ballroom dance or build robots in your spare time could be the very thing that sets you apart.

Articles and Media Appearances

If you’ve already been featured in any articles or made any broadcast appearances, gather up those resources as well. You can reproduce articles (with permission) on your website or printed packet.

List your appearances, or – better yet – convert your audio or video to a web-friendly format.

FAQ

Come up with some basic questions and answers about coaching – FAQ, so to speak. Journalists who are unfamiliar with coaching will find it helpful to know that, no, it’s not therapy … and yes, everyone can use a coach.

Testimonials

Include a few well-chosen testimonials. (You should already be in the practice of asking your clients to provide a few kind words for you to use in your promotional materials.)

Photos

Finally, if you don’t have current head shot photos, now’s the time to get it done. The key word here is “current” – you might love the photo you had taken in 1996, but does it reflect who you are right now, in 2006? If you’ve got beautiful silvery hair (or none at all 😉 ), don’t let it come as a surprise to the people who will be lighting you during your television debut.

The beauty of the web, in particular, is that you don’t have to choose just one photo – you can post a variety of your best shots for the media’s use. Include a few candid-style photos as well. Imagine how much easier it is for a journalist to publish your story when they have the option of using an existing photo.

If you’re creating an online media room, be sure to link to high-resolution photos (300 dpi) from your gallery page. Web resolution graphics look terrible when printed.

Step 2: Edit and organize

Enlist someone – a friend, a colleague, your mentor coach – to take a look at what you’ve gathered. Is anything missing? Do you need to streamline anything?

Work with your web (or print) designer to present your information in a user-friendly format.

Remember, bullet points are your friends; they keep things easy to scan for busy journalists.

At the very least, you want to provide your bio, testimonials, FAQ and your gallery of photos.

Then, your clip file (previous articles and appearances) – and don’t despair if you don’t have one; you will soon!

If you want to go the extra mile, add a page of possible story angles and ideas. Are you the bungee-jumper we talked about earlier? How about “Extreme Coaching for the Most Extreme Sport: Life!”

If you’re more of a homebody, you could offer to talk about the Zen of domestic tasks. Get the idea?

Finally, make sure that your contact information is accurate and easy to find. If you provide an email address only, be sure that it’s one you actually use.

Step 3: Get the word out

Your Media Room or package is ready for prime time. Now you need to get people to notice. (I told you we’d get there!)

Put together a short letter of introduction and email your local media outlets. Include a link to your media room.

Offer to do a demo coaching session. (Remember that journalists may not be able to accept a ‘free’ session that has been given a dollar value, but would be allowed to participate in a demonstration.)

Keep in contact with your media contacts by sending press releases, lead ideas, and always get back to them right away.

***

Need ideas? Take a look at my own Media Room at:

www.life-coaching-resource.com/mediaroom.htm

Action

1. Pick one area to focus on this week. Write your biography, schedule your photo shoot, gather your testimonials, etc.
2. Post at the blog what you plan to do by when for accountability.
3. We’d love to see your finished media room when it’s ready, so you can post that at the blog as well.

Enjoy!

P.S. Got a comment on this article? Add it to the BLOG